NORSE Group Catering – Commercial Photography

Food Photography - Blanc Creative

NORSE Group Catering – Commercial photography

At Blanc Creative, we’re thrilled to have been working as the commercial photography partner to one of the UK’s most dynamic and fast-growing Facilities Management services providers, Norse. The NORSE Group is a dynamic holding company, bringing together Facilities Management provider Norse Commercial Services, property consultancy NPS Group and care provider NorseCare, creating a combined group turnover in excess of £250 million and providing employment for over 10,000 people. In the past three years, Blanc Creative have provided commercial photography for multiple sectors of the business including Food Photography, Catering Photography, Ground Maintenance Photography, Staff Photography and much much more.

NORSE provides over 25,000 primary school meals every day in Norfolk and Suffolk, with a food ethos that has always been, for high-quality, local ingredients freshly prepared by happy and well-trained catering teams. Menus are engaging, seasonal and nutritionally balanced to ensure children are fuelled for learning! Blanc Creative’s task has always been to provide high quality commercial photography that reflects the NORSE Catering core values and recently, one of the most unique aspects of the commercial photography, has been to provide modern imagery for the newly launched NORSE Catering Website.

Norwich Commercial Photography

Norwich Commercial Photography

Working closely with senior management at NORSE Catering and working to a diverse set of project briefs, Blanc have delivered commercial photography for three main areas of NORSE Catering.

Primary School Catering

Great care is taken in the development of our primary school menus to ensure children have choice and variety with interesting dishes that reflect the changing season. As well as using feedback from children and parents, NORSE Cooks and Account Managers compose menus with input from Norfolk Healthy Schools, the Children’s Food Trust as well as an independent nutritionist.

To view a full article about NORSE Primary School Catering Commercial Photography, Click HERE

Norwich Photography

High School & College Catering

High School students are very brand aware so we have developed our vibrant ‘Munch!’ brand to satisfy growing appetites whilst placing an emphasis on local sourcing, tantalising flavour combinations and lots of variety to promote independent choices.

To view a full article about NORSE High School Catering Commercial Photography, Click HERE

Norwich Photography

Care Catering

Across the many Norfolk Care Homes we cater for, our main priority is creating a comfortable and sociable mealtime experience for residents as well as serving delicious, quality food.

To view a full article about NORSE Care Catering Commercial Photography, Click HERE

Norwich Photography

Google Gives Away Nik Collection FREE

Professional Photography Norwich

Google Gives Away Nik Collection FREE

Click here to go straight to the Nik Collection website 

Google has stunned photographers everywhere once again by slashing the $149 Nik Collection software suite, to a cool $Zero. that’s right. An Absolutely Free  Software containing a suite of seven desktop plug-ins aimed at advanced photographers, The Nik Collection

Professional Photography Norwich

The Nik Collection has since grown from six to seven plug-ins. It includes Analog Efex Pro, Color Efex Pro, Silver Efex Pro, Viveza, HDR Efex Pro, Sharpener Pro, and Dfine, all of which work in Photoshop, Lightroom, and Aperture.

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To take advantage of this mega offer (which you should do straight away) simply click the link above. And to make things even better, anyone who had the misfortunate to buy it for $149 in 2016, is going to receive a refund.

Professional Photography Norwich

Mariah Carey on Tour – London 2016

Press Photography Norwich

 

Mariah Carey on Tour – London 2016

Press Photography Norwich. Mariah Carey

Mariah Carey -33

Hot off the press from our sister site 99PROBS, comes a set of awesome photos of global sensation Mariah Carey. The images as seen in The Daily Mail were photographed by Blanc Creative’s very own Lee Blanchfower at London’s O2 Arena. Please enjoy and share if you like what you see.

Appearing in London for the first time in over 13 years, Mariah Carey admitted “I can be a little difficult,” while on stage during the last leg of her UK ‘Sweet Sweet Fantasy Tour’ at the O2 Arena. This certainly wasn’t evident as only 25 minutes late, she smoothly entered stage left relaxing on a velvet chaise longue carried by six, muscular, oiled dancers. The global-superstar arrived in glamorous style, hopping on to a boat to cruise down the River Thames to the Greenwich-based arena marked the last of her Sweet Sweet Fantasy Tour on Wednesday evening in a flamboyant manner. Mariah took to the stage in an outfit resembling something worn at Big Weekend by Taylor Swift, with obligatory heels and nude tights. Her show was watched by a huge packed on by her adoring fans and billionaire fiance James Packer and a number of celebrities including.

After a high pitched theatrical melody to open affairs and a huge fanbase, crazily running down the centre aisle as she opened her set, the precious momentum came to a halt as (it was reported) that Mariah Carey spent what proved to be almost an entire song changing into a succession of costumes that would have been better kept hidden in the wardrobe and replaced with her actually on stage singing. Instead, her band,gyn ripped dancers dancers and trio of backing vocalists were left to carry on without her.

Mariah Carey performs live at the London O2 Arena - 99PROBS Music

Mariah Carey performs live at the London O2 Arena - 99PROBS Music

Mariah Carey performs live at the London O2 Arena - 99PROBS Music

Mariah Carey performs live at the London O2 Arena - 99PROBS Music

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Mariah Carey -29

Mariah Carey performs live at the London O2 Arena - 99PROBS Music

Press Photography Norwich. Mariah Carey

Press Photography Norwich. Mariah Carey

Press Photography Norwich. Mariah Carey

Press Photography Norwich. Mariah Carey

Press Photography Norwich. Mariah Carey

Press Photography Norwich. Mariah Carey

Photographers were banned from the pit for the performance, reduced to shooting the first two songs with long lenses the size of rocket launches, from the confines of the sound desk half way down the arena. Nonetheless, the lighting was white, bright and not bathed in the unusable reds and blues that many bands opt for these days. The staging could have been livelier, with a lack of screens and creativity that crowds have come to expect in 2016. It was a pretty minimal affair, but then again, the audience were there to hear the piercing highs and rumbling lows. All in all, Mariah Carey proved that she remains a Global Superstar, wowing the crowds after over a decade away from the UK and leaving some super positive memories on her final night on stage in the UK.

Press Photography Norwich. Mariah Carey

Press Photography Norwich. Mariah Carey

Press Photography Norwich. Mariah Carey Press Photography Norwich. Mariah Carey

Press Photography Norwich. Mariah Carey

Press Photography Norwich. Mariah Carey

Press Photography Norwich. Mariah Carey

Press Photography Norwich. Mariah Carey

Press Photography Norwich. Mariah Carey

Press Photography Norwich. Mariah Carey

Press Photography Norwich. Mariah Carey

Press Photography Norwich. Mariah Carey

Press Photography Norwich. Mariah Carey

Press Photography Norwich. Mariah Carey

Press Photography Norwich. Mariah Carey

Press Photography Norwich. Mariah Carey

Press Photography Norwich. Mariah Carey

Press Photography Norwich. Mariah Carey

Press Photography Norwich. Mariah Carey

Press Photography Norwich. Mariah Carey

Press Photography Norwich. Mariah Carey

Press Photography Norwich. Mariah Carey

Press Photography Norwich. Mariah Carey

Press Photography Norwich. Mariah Carey

Press Photography Norwich. Mariah Carey

Blanc Creative - Commercial photography Norwich

 

Commercial Photography – Don’t Blag Your Portfolio

Commercial Photography Norwich

Commercial Photography – Don’t Blag Your Portfolio

Commercial Photography Portfolios! I may be about to open a whole can of worms and approach a controversial subject matter, but it’s something that has been on my agenda for a while. I’m purposely opening up the comments tab on this post because I’d genuinely be interested to see what people’s opinions are surrounding some of the whole ethical side of this blog.

From my perspective, I run a commercial photography business. It’s called Blanc Creative and whatever way you choose to look at it, it falls into the bracket of Commercial Photography. 

I class myself as Commercial Photographer. I don’t run a wedding / portrait / party / model site all rolled into one, but I do own a Commercial Photography company providing high quality imagery to businesses of all size, to professional marketing agencies and Press Agencies. Our images are produced solely for a commercial photography purpose. Granted, I’m guilty of having a handful of galleries that reflect the ‘creative’ side of Blanc Creative such as the Travel Photography Portfolio. These are online to promote the fact that in 2013, I received The SWPP Travel Photographer of the Year Award in London. Blanc Creative have sold imagery to clients across the world and work is displayed in the Conference Room of Bay Cranes in New York, so I therefore feel that from a business perspective, the images fit the whole commercial criteria.

In my own mind, Commercial Photography has intent of either ‘Making our clients money through use of photography’ or ‘to create compelling visual images that reach the target audience of that brief that our clients have requested. Most of our commercial photography ends up being used for editorial business articles, press releases or advertising. CErtain genres of the Blanc Creative Brand, such a Music Photography or Celebrity Photography are assignments undertaken to make passive, longterm income, long after the initial payment.

Just because a client pays for images, I don’t consider this as commercial photography. If that were the case, every family portrait shoot or wedding would fall under this genre. I suppose, technically speaking, you could argue that portrait and wedding photographers fall into this category,  but with products that are only intended for a private end user, I don’t believe that these sort of shots fit the criteria.

The Great Untruth

The main issue for myself as a commercial photographer is ‘The Great Untruth’ that some photographers try to get away with in the industry when they palm themselves off as Commercial Photographers purely to give themselves an additional title when in reality, many have never pitched for a commercial project and would not know how to work in the commercial industry. Just because you have a home studio, a six light setup and can shoot a nice shot of a well  known brand of whiskey, the latest smart phone or a celebrity from the crowd of an intimate event, doesn’t mean you are a Commercial Photographer. To fall in this category, a business needs to have commissioned you to undertake the assignment on their behalf. It’s as simple as that, but all too often we see site after site of international brands and household products being blatantly flaunted as commercial photography, which would never ever see the light of day as part of any advertising campaign in a million years.

There are thousands of absolutely amazing photographers out there showcasing the most stunning of work but it doesn’t make you a commercial photographer. It’s about Commercial photographers helping people to promote their business.

Good commercial photography helps clients achieve their visions.

Commercial Photography for Bernard Matthews Big Green Plan 

Norfolk Farming Photography - Bernard Matthews

BM_Farm_Shoot-66

Commercial photography Norwich

VW Commercial Vehicle Press Release for Amorak Off Road Vehicle

Commercial photography Norwich

Commercial Photography Norwich

Vauxhall Adam Editorial Shoot with Binky Alexander Felstead from TV’s Made in Chelsea

Commercial photography Norwich

Commercial photography Norwich

Badly Drawn Boy Concert Review Press coverage – The Guardian Newspaper

Commercial photography Norwich

Badly Drawn Boy -3

La Tasca Restaurant Chain Interior Photography 

Commercial Photography Norwich

La Tasca Spanish Tapas
La Tasca Spanish Tapas

Norwich Commercial Photography – Bernard Matthews

Norfolk Agricultural Photography - Bernard Matthews

Norwich Commercial Photography – The Big Green Plan

In 2015, Norwich Commercial Photography business, Blanc Creative worked on an extensive project with one of Norfolk’s most renowned Poultry Farming businesses and Family Food Brands, Bernard Matthews. Having served half of the homes in the UK with Turkey for over 65 years, Bernard Matthews plans to be the greenest farmer in the UK by 2020. Blanc Creative have built a reputation for high quality images and exceptional customer service providers and work only as a dedicated Commercial Photography business. Following a dedicated brief,  Blanc Creative were assigned to capture the latest sustainable energy sources that Bernard Matthews are using within their business, which would be taken forward as the primary image source for the new website ‘THE BIG GREEN PLAN.”  Norfolk Commercial Photography - Bernard Matthews

Norfolk Commercial Photography - Bernard Matthews Norfolk Commercial Photography - Bernard Matthews Norfolk Farming Photography - Bernard Matthews

 

Norfolk Commercial Photography - Bernard Matthews

Everyone recognises the importance of green energy – learning to better manage the world’s resources and protect the environment for future generations. Business clearly has a role to play in helping to support and champion this agenda, both as a responsible part of the local and global community and to ensure a healthy and sustainable future for the business. This is why Bernard Matthews created the ‘Big Green Plan’ – a blue-print for working with nature’s resources to responsibly develop and grow our business. Bernard Matthews want to play a role in the ongoing protection of the natural environment, which as a food and farming business is at the heart of their values. Secondly, through a wide range of initiatives we want to create a sustainable future for the company, by helping make it more efficient in the way it uses energy.

As the UK’s largest turkey farmer, and a major supplier to many of the country’s leading supermarkets, wBernard Matthews have an important role to play in preserving and protecting the environment. From managing our carbon footprint to exploring renewable energy, their sustainability principals are  committed to making a difference to the environment.

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Norfolk Commercial Photography - Bernard Matthews

Norfolk Agricultural Photography - Bernard Matthews

Norfolk Agricultural Photography - Bernard Matthews

Norfolk Agricultural Photography - Bernard Matthews

Norfolk Agricultural Photography - Bernard Matthews

Norfolk Agricultural Photography - Bernard Matthews

Norfolk Agricultural Photography - Bernard Matthews

Like many other businesses and individuals that own significant land, Bernard Matthews have manage  their land and building assets as effectively as possible. Whether it’s installing wind or solar farms on un-used land or improving their overall energy efficiency across the business, developing green energy solutions seemed the most effective way to make an impact on local and global sustainability.

It’s for these reasons Bernard Matthews embarked on a long-term, comprehensive energy efficient programme that stretches across our farms and our factories.

Our Brief 

Blanc Creative were commissioned to deliver a set of images that reflected Bernard Matthews commitment to the environment and sustainable energy across their business including Wind Power, Solar Energy, Anaerobic Digestion & Biomass Boilers. These components formed THE BIG GREEN PLAN from farm to factory and providing high quality visual imagery of sustainable farming and factories.

Wind power

Norfolk Agricultural Photography - Bernard Matthews

Norfolk Agricultural Photography - Bernard Matthews

Wind energy is a key part of our sustainability strategy to generate as much renewable energy as we consume. We have already entered into a number of key partnerships and as a result have nine large scale wind turbines (125m in height) installed across three sites in East Anglia; Holton and Weston in Suffolk, and Pickenham in Norfolk.

Solar Power

Norfolk Agricultural Photography - Bernard Matthews
Norfolk Agricultural Photography - Bernard Matthews
Norfolk Agricultural Photography - Bernard Matthews
Solar presents a real opportunity for businesses like us to not only generate green energy at a lower price, but also helps reduce carbon emissions. To date, in partnership with Belectric and RenEnergy, Bernard Matthewsvbuilt a 55 acre solar farm on their Holton site in Suffolk – this alone generates 10.1MW of electricity. Building is under way for a second 35 acre solar farm at Weston, and a number of other smaller scale installations around their other key sites.

Anaerobic Digestion Plant

Norfolk Agricultural Photography - Bernard Matthews

Norfolk Agricultural Photography - Bernard Matthews

Norfolk Agricultural Photography - Bernard Matthews

Norfolk Agricultural Photography - Bernard Matthews

BM Farms -50

Norfolk Agricultural Photography - Bernard Matthews

Norfolk Agricultural Photography - Bernard Matthews

Norfolk Agricultural Photography - Bernard Matthews

Norfolk Agricultural Photography - Bernard Matthews

Norwich Commercial Photography

As a food business Bernard Matthews have an important role to play in reducing the amount of waste they create. Not only are they able to save energy and natural resources, Bernard Matthews also reduce pollution and the need to landfill.

In 2013, they built an anaerobic digestion plant at the Holton production site generating power and heat from factory waste. Gas produced by the plant is supplied to a combined heat and power gas engine (CHP). In 2016, the plants will have a second CHP installed on the Holton site. With both engines running at full power they will provide over 1Mw of electrical energy, enough power for over 2128 homes, and a further 1Mw of heat energy (hot water).

Biomass Boilers

 Norwich Commercial Photography
Norwich Commercial Photography

The biomass project has been the largest biomass installation in the country with 209 boilers being installed across 30 of ours farms in East Anglia. The project has further reduce reliance on greenhouse gas omitting, fossil fuels such as LPG, heating oil and natural gas. The biomass boilers have also helped reduce   energy costs, in-house ammonia levels and improve ventilation. Drier heat reduces ammonia level from the boilers, thus enhancing animal welfare.

To find out more about the full range of commercial photography services, Aerial Videography and film production offered by Blanc Creative, please contact our team on 07871 364041 or email studio@blanc-creative.com

Advertising Photography – Tips and Tricks

Norwich Advertising Photography - Blanc Creative

Advertising Photography – Tips and Tricks

Norwich Advertising Photography - Blanc Creative

At Blanc, we absolutely love the opportunity to get creative with our Advertising Photography, so when we sat down with the Longwater Living Team to discuss the concepts for a Fitted Kitchen Advertising Campaign, we were seriously excited. Advertising Photography uses photographs and images to promote a certain product or service and the brief for this Advertising Photography Assignment was quite straight forward.

How do you show kitchens as a modern, attractive space that are not ‘Just’ a place to cook food? 

Norwich Advertising Photography - Blanc Creative

Usually, people’s eyes do not gravitate towards lots of text. Much like food photography, people eat with their eyes and advertising photography reflects this beautifully. Images draw people’s eyes towards things, whether it is on a book cover, a magazine advert, a large scale billboard or the side of a vehicle. Because of the way our attention works, the use of high quality, professional advertising photography can greatly increase a potential customer to look at an advertisement. Naturally,  this, in turn, will increase a business or company’s chances of getting people to buy what they are selling.

The Longwater Living Team had requested a mixture of two distinct styles. The first, would portray modern family life where entertaining centred around life in the kitchen. The second aspect, would provide subtle humour where clear strap lines and hooks would reflect the content of the Adverts.

Norwich Advertising Photography - Blanc Creative

The photography was shot entirely on site in the Longwater Living Showroom in Norwich and an advertising campaign followed through a number of established Publications including Norfolk Magazine, Places & Faces Magazine and large format imagery used on the side of Longwater Construction Vehicles.

Norwich Advertising Photography - Blanc Creative

So now you have an idea about the brief for this project, let’s move on to the all important Advertising Photography Top Tips. 

1:  Know Your Target Audience

Shooting professional Advertising PR isn’t luck. A good advertisement, regardless of where it’s being placed will have a purpose and should have a clear, clean message. It’s important that the shots meet your target audience without them having to stand back for 10 minutes to try and fathom out exactly what that message is. Attempting to multi brand across a campaign will inevitably lead to mixed messages and a diluted campaign.  Don’t confuse.

2:  Discuss the Brief Fully

Successful advertising Photography will only work if you can communicate with your client. You may have an awesome creative streak, but this isn’t necessarily going to fulfil your clients criteria. There is literally nothing worse than receiving a brief, shooting Advertising Photography without any direction from your client, only to fond out that your ideas have clashed and they hate the images you’ve shot. You waste time, the client loses money and you won’t ever get in the door again or build a relationship with that client for the future. Shooting Advertising is delivering your customers vision, in a way that will reach their target audience,  convey the right message and benefit your customers business.  A well planned meeting where you can brainstorm ideas and reach a vision that is achievable will pay dividends not only to your creative portfolio, but throughout the whole project from creation to delivery. Think about the budget and the setting that you could potentially be working with.

3:  Think About the Budget

We all love to shoot internationally, in great locations across the world with breathtaking backgrounds with professional models and medium format cameras.. But the reality of this happening when you start out in the world of Advertising Photography are slim. Advertising campaigns are expensive and unless you are working with an international, household name, the chances are, is that your budgets clients will be far less than you would like to see.  Aim to deliver realistic Advertising Photography images, that is going to streamline the whole process. It will maximise your earnings if you can save you and the client time. Save the client some money and there’s good chance that they will use you again. Stitch up a client with an over inflated fee and you will lose out in the long run. Once you build up a reputation in the business, you will be in a far better position to negotiate more favourable rates.

Norwich Advertising Photography - Blanc Creative

Norwich Advertising Photography - Blanc Creative

4:  Stock Imagery

Use Stock sites to generate ideas if you’re really stuck. Don’t worry about re-inventing the wheel. There’s very little across the market that hasn’t been done before. The idea is to put your own personal stamp on the subject you’re shooting. Speak with clients about the downside of choosing stock imagery over your work. Does your client really want to use an image that’s been seen on on numerous websites.

5: The Photo Shoot – Lighting

Depending on the complexiy of your shoot, if you’re new to the world of Advertising Photography, you should be keeping it simple. Don’t bite off more than you canchew, promising clients the world, with elaborately lit epic locations that you can’t deliver. The biggest piece of advice is “If you can’t manage the assignment, walk away.” Your reputation will stay in tact much more than undertaking a project that you are then unable to deliver. It will leave your client with a sour taste and your image as a professional photographer could very well be damaged. Present your commercial portfolio to your client at your initial meeting so they are fully aware of your Advertising Photography experience. Tone down the amount of lighting when you shoot and opt for the most natural imagery as possible is a good start. Simple lighting can help you better show off your product and service without overpowering it.

6: Copy Space

Always one to remember on Advertising Photography. The chances are, your imafe will be accompanied on the advert with text of some description. Make sure there is enough space for Copy. Shoot too close and you will remove the chance to tweak your crop in post production and your client may end up with unusable images Make sure that you have space in your advertisement to properly layout your photographs.  In advertising photography, you want to look at photos from various angles before you print it to make sure that you have enough space to work with.

7: Contact Sheet

A straight forward one here. Once your initial images are selected, a Contact Sheet of Proof images is a great way to deliver a first look to your client. It enables them to choose the images they wish to use for the campaign and reduce the need for you to edit every image from the shoot. Try and ensure that the out of camera images are professional as tghere is nothing worse than a client looking at your proof images and regretting that they’ve used you for the project.

Norwich Advertising Photography - Blanc Creative

8: Edit The Photograph

Editing can make or break an Advertising Photography image. Never allow an image to be sent to a client with out having first been retouched. You will be sadly mistaken if you think your images can be sent out straight for camera. Generally, there will be time spend in post-production cleaning, tweaking, and photo-shopping the image to ensure that everything is perfect. This can include air-brushing, brightening or increasing the image’s contrast to make certain areas of the photograph stand out more. If you don’t know how to retouch, then use a freelance retoucher to do the work for you. Incorporate a retoucher into the price of your assignment. It will be money well spent and will save time on anything complex. You are a photographer, retouchers work on images for a living, so it’s sound advice to let them take the pressure from you.

9:  Delivering Your Images

Finally.. How you deliver your images will depend on the finished advert. If the Advertising Photography is purely for Web and Social Media, then there’s no point in sending over images at 5MB because this will simply cause you more work when the client requests they be re-sent at a smaller size. A good rule of thumb is (72dpi / 1920 px minimum & under 1MB for web use), 1MB-3MB for print depending on the publication requirements and seek advice from the client if the imagery is to be used for LArge Format Printing or 48 sheet Advertising Boards

Norwich Advertising Photography - Blanc Creative

Norwich Advertising Photography - Blanc Creative

Norwich Advertising Photography - Blanc Creative

As with any industry, there will always be photographers who read this blog and have their own ideas and working practices. This is something that will develop over time and this article is my own interpretation form seven years working with commercial clients. To view our extensive Blanc Creative Portfolio, please visit our site by Clicking BLANC CREATIVE.

 

To find out more about the Advertising Photography services provided by Blanc Creative, please contact a member of our team on

07871 364041 or email studio@blanc-creative.com

 

Top PR Photography Tips

Norwich PR Photography

Top PR Photography Tips

PR. What is it exactly? What is PR? Is it Copy? Is it about Press Releases? Is it about PR Photography? In some way it’s about all three but there is no getting away from the fact that high quality PR Photography imagery cannot be underestimated. Grab a magazine or daily paper and most of the images you see accompanying stories are shot to catch the readers eye in a creative, impactive way?

As a professional PR Photographer, the challenges convincing clients of the importance of  images for their PR is immense. The following five points are pretty straight forward

Including a professional PR image with your press release will generate engagement more than word alone. We live in an age where  huge amounts of emphasis on social media is based around images and video. People can’t be bothered to read lots of text (In fact, you may not even be bothered to want to read this, but hey (Yoast says a blog should be at least 300 words..) A picture says a thousand words. Making the photo stand out in a professional, eye catching manner. Images in your press release will grab a journalist’s attention and help you tell the story.

Norwich PR Photography

Commercial PR Photography for VW Commercial Vehicles

 

Think about the different images you might need. It’s useful to have a variety of shots — from your product in action, to cut outs to your product on a plain white background. That way, your shots will be appropriate for most uses.

Norwich PR Photography

PR Photography Event Coverage – Norfolk Constabulary

 

It’s always a good idea to invest in a proper photo shoot. Never underestimate what a photographer can do for your brand. Outside of the business of actually taking the photos, a good photographer can advise on the kind of images you need to show your business to its best advantage, provide lighting and professional backdrops and develop creative ideas to really make you stand out from the crowd.

Norwich PR Photography

KLM Engineering PR Photography

 

Don’t forget to use key words in alternative text to ensure that your images are optimised for search engines. If your Sending images to the press, it’s advisable to ensure how they run their bylines.  It’s worth contacting the art editor/photo editor at the publication.

Norwich PR Photography

Reload Music Festival PR Imagery

 

Deliver High Resolution Images. It’s essential that you can provide newspapers and magazines high-res images. Images will need to be at least 300 dpi and usually over 1.5MB.  Investing in a decent file transfer system such as Wetransfer will make the process of electronic delivery a smoother and more enjoyable experience in the absence of Press FTP’s.

Norwich PR Photography

Eye Surgeon PR Story

Manage the branding in your pictures. Throwing a product or a story into every part of the image will just make you look amateur and makes the product or story look desperate.  Over-branding, whatever market the image is aimed at, will just kill the picture in an editors eyes straight away. There are times when you simply can’t get away from it because clients will naturally want to promote their business / logo / brand. Just try and be subtle and incorporate it into the story. It’s not always needed.

Norwich PR Photography

Shelter Housing Rogue LAndlord NAtional PR CAmpaign

Norwich PR Photography

Morgan Sindall Hadleigh Park Olympic Legacy Project

Norwich PR Photography

Music PR – The Struts

With seven years of experience shooting commercial photography, Blanc Creative and their sisters company, 99PROBS Music Media, have been providing Freelance PR Photography and Editorial Photography to independent agencies and the Tabloid Press. Working to any brief, Blanc Creative will provide high quality, affordable PR Photography throughout the UK including unobtrusive reportage PR photography, Conferencing, PR Events and VIP appearances. To enquire about about PR Photography for your Event or Business, please contact the Blanc Creative team on Tel: 07871 364041 or email studio@blanc-creative.com






How to Shoot Interior Photography

Interior Photography Norwich

How to Shoot Interior Photography

Interior Photography is one of a number of specialist types of assignment that Blanc Creative and we’ve been out again this month photographing the latest in luxurious Norfolk Wedding Venues, Fishley Hall. The property has been in the Molineux family since 1953 and dates back to the Seventeenth century. It has been lovingly refurbished from a derelict state after the last occupant left in 1980 and then sat unloved for 30 years. Work started in 2012 and the extensive renovations have been undertaken with Phil the farmer, a very talented bricklayer called Pigglet and Godffrey a friendly local builderWe have used and kept all original features where possible and matched new to old.

The interior photography project at Fishley Hall  is something of a work in progress. Blanc Creative have photographed just a small percentage of this perfectly idyllic country wedding venue. Set in 350 acres of beautiful Norfolk Countryside, the interior. We commenced work on a small part of the 8 bedrooms, Bridal suite, family rooms and ground floor bedroom with ensuite.

To coincide with the shoot, we thought this may be a great chance to give 3 simple tips on interior photography. And here they are;

1) Firstly, the light has to be right. We started in the kitchen and the sun was pouring on through the kitchen window. Since we’re shooting stationary objects, we have very little choice in waiting for the right light or alternatively, using artificial light to compensate. So we had a coffee and an hour later, we were blessed with some partial cloud and a little movement in the sun. We were ready to go for it. Wait for the light to be the best it can. Whilst we were looking for a natural look, it’s generally a good idea to compensate with a little fill in flash. Try and avoid heavy shadows and be careful to avoid objects that are going to give the game away with flash refection. Where possible, we avoid a 100 light set-up with ten reflectors and a show of how much kit you can take out on a shoot. If nothing else, room size will dictate just how much your shots will cope with.

2) Double checking everything. You can save valuable shooting time with preparation and ensuring where possible, that rooms are dressed and checked before you arrive. Interior Photography is one genre of photography where unwanted items can appear in your shot because you are too wrapped up in ensuring the images are technically correct. I will always remember returning from one f my first ever interior shoots, extremely happy that the images needed very little editing, only to find that the I’d completely missed the additional lens and hood that I’d stood on the worktop.

• Reflections of objects that will be difficult to remove in post.
• Uneven sheets, crumpled pillows and short valences on beds.
• Vertical lines particularly when shooting with wider lenses when trying to maximise the look of smaller rooms

3) Don’t trust your hands. You may have steady hands, but don’t you them for interior photography. Virtually all professional interior photographers know that a tripod is essential. If you want a crisp, clear and professional looking photograph of your interior, make sure you use a tripod. It’s also a great means to shoot longer exposures when the lighting is that little bit lower. If the windows are causing exsessive over exposure, it may also act as an emergency means to bracket you image for some post processing (Only use this method as a last resort.)

4) Post Production. Interior Photography’s best friend is Post-production. It is a huge asset to interior photography. It’s very rare that an  interior design image comes out exactly as you want it to look. Work on getting your images to the very best standards of lighting and perspective as you can. Try to make sure you get the composition correct first time round to prevent the excessive need for vertical correction will help keep post-production to a minimum.

For further details of Blanc Creative interior photography services, please contact one of our team on Tel: 07871 364041 or email studio@blanc-creative.com

Interior Photography Norwich

Interior Photography Norwich

Interior Photography Norwich

Interior Photography Norwich

Interior Photography Norwich


Interior Photography Norwich

Interior Photography Norwich

Interior Photography Norwich

Interior Photography Norwich

Interior Photography Norwich

Interior Photography Norwich

 

 

Commercial Photography Norwich – The Watchmaker

commercial photography Norwich

Commercial Photography Norwich – The Watchmaker

The watchmaker – In the age of disposable products, the watchmaker has become an almost artisan profession. Modern watchmakers, particularly in Switzerland and Europe, work directly for the Watchmaking Industry,and may have completed a formal watchmaking degree at a technical school. They also receive in-house ‘brand’ training at the factory or service centre where they are employed. These highly skilled workers may have a watchmaking degree or certificate, but are also  specifically trained ‘in-house’ as technicians to service components of the watch in a true ‘assembly-line’ fashion, (e.g., one type of worker will dismantle the watch movement from the case, another will polish the case and bracelet, another will install the dial and hands.)

Blanc Creative have a built a reputation as one of the premier Commercial Photography businesses in Norwich over the past seven years, during which time, they have worked on numerous Commercial Photography and Commercial Video Products for Winsor Bishop. Winsor Bishop’s team of watch specialists have endless experience having worked at Asprey, Harrods, Rolex in both Knightsbridge and Bond Street as well as over 30 years experience at Winsor Bishop and other regional jewellers helping the people of Norfolk and beyond with their watch purchases. A watch is more than an object to tell the time these days, it is an investment for your future and Winsor Bishop’s watch salon holds the largest range of prestige wristwatches in the region.

Blanc Creative couldn’t resist the opportunity to capture a very specialist area of Commercial Photography with Winsor Bishop’s very own Watchmaker at work in the store’s Norwich Workshop. Commercial photography is photography created with the intent of making the end user money; essentially, photography for commerce and business. The Watchmaker is one of Winsor Bishops best kept secrets, so it was about time (excuse the pun) that customers had an opportunity to see just how the service department care some some of the most sought after watch brands in the world… And the best way to achieve this was through professional commercial photography. The imagery was shot in a very versatile way, thus enabling the client to use the photographs across a n umber of media platforms including Large Format Artwork in the Winsor Bishop Watch Salon, Printed Media and online marketing.

For further information on our range of commercial photography and commercial video production, please contact the Blanc Creative Team on 07871 364041 or email

studio@blanc-creative.com

commercial photography Norwich

commercial photography Norwich

commercial photography Norwich

commercial photography Norwich

commercial photography Norwich

commercial photography Norwich

commercial photography Norwich