Coronavirus Video Production – Returning to work safely

Coronavirus Video Production - Blanc Creative

Blanc Creative Produce Commercial Coronavirus Video Production for Norse Group as staff prepare for return to work.

A Coronavirus Video Production may seem a bit of a bizarre concept, but as staff return to work following the easing of the Covid-19 Lockdown, Employers have a ‘duty of care’ for staff, customers and anyone else who visits the workplace. This means they must do all they reasonably can to support their health, safety and wellbeing. This can be a difficult time for both employers and staff. Staff may feel extremely anxious about returning to the work environment. Some people might feel they do not want to go back to work, or be unable to return yet, particularly if they are at high risk of getting a severe illness if they catch coronavirus, caring for children or living with someone who is shielding. Producing a Coronavirus Video is an extremely cost effective way to deliver a concise, clear message to staff.

 

Video Production - Blanc Creative Norwich

Blanc Creative Commercial Photography

We’ve been commercial films for the Norse Group for a number of years. The opportunity to produce a set of four vital Coronavirus Video Production with The Norse Group SHEQ Health & Safety Team Team during Lockdown was an opportunity that we were keen to develop. We undertook a set of four films that included;

Social distance procedures for refuse collectors

Blanc Creative Commercial Photography

Care Home PPE Procedures

Coronavirus Video Production – Cleaning procedures for suspected contaminated areas

Blanc Creative Commercial Photography

Coronavirus Video Production – Returning to work safely

Coronavirus Video Production - Blanc Creative

The final Coronavirus Video Production explains to staff how its offices around the country would operate in the future as it prepared to start welcoming staff back to the workplace from furlough or extended periods of working at home. The film outlines the kind of hygiene precautions, social distancing and new signage staff could expect to see when they return in weeks ahead as COVID-19 restrictions begin to ease. The film also recognises the emotional strain all staff have been under and encourages anyone who may be feeling anxious, to use the free and confidential wellbeing services which are available on a 24/7 basis.

All the measures shown on the Covid-19 Video Production reflect advice from the Government and Health and Safety Executive. The film was designed to help staff adjust safely to what will be a ‘new normal’ way of working. A way of working that is likely to be in place for the foreseeable future.

At Blanc Creative, we’re a team of creative who love to create BIG images that are the perfect fit for every size of business. Because we love what we do, we think you will as well. We offer a full range of commercial imagery from fabulous corporate photography, commercial video production and Licensed Drone filming and photography. If you think we could help your business, then please call our office today on Mob: 07871 364041 or email studio@blanc-creative.com

 

Drones in Construction. The Benefits of UAV’s

Drones in Construction

Drones in Construction Projects – How UAV Tech is leading changes in the industry!

Drones in Construction

If your business has been considering using Drones in Construction Projects, but you’re not quite convinced, then you may have just landed on the right page to convince yourself to finally make that step. If you’re considering using a drone for your next construction project, there are several important advantages you need to know about. At Blanc Creative we’ve been flying drones in the commercial sector since 2015 and have seen the rapid increase in which drones have been accepted by construction companies, housing developers and estate agents. As far back as 2016, the McKinsey and Company produced a report identified how Licensed Drone Operators would assist future building projects through the utilisation of Drones in construction. Over the past five years, drones operator number have increased to the extent where the used of Small Unmanned Aerial Vehicles have become an affordable,  go-to means for in the building of commercial and residential buildings. From Initial site survey and measurement, Construction mapping and 3D modelling, Progress monitoring and Risk and safety management, to name just a few.  Skies Without Limits revealed that Drones in Construction are expected to positively impact on the UK’s GDP by nearly £9 Billion by 2030 as a result of improvements in technology and cost-effectiveness.

How are Drones in Construction Projects drone influencing the industry?

Drones off a huge amount of functionality, with technology that is developing faster than ever. Drones are getting, lighter, safer and filled with more safety features than ever before.  So how exactly do drones fit into the construction sector?

Site surveys and measurement

Accessibility and accuracy are leading factors as to why drones have established themselves in surveying and measuring construction sites. Flights can document aerial surveys where historically, only aerial photography could be used. Footage from surveys offers a real time snapshot of land. Mapping a construction site has always been labour-intense which on turn means it’s costly. Utilising Drones in construction to fly in and out of any area of a construction site, recording a huge amount of footage and information saves effort and money.

Blanc Creative - Drone Photography

Drones in Construction

Blanc Creative - Drone Photography

Drones in ConstructionDrones in Construction – Roof Surveys

Roofs needs to be assessed and checked for faults and access is often costly. Scaffolding and ladders are more often than not required, making the process challenging and dangerous. Utilising a drone is a safer, cost effective means, reducing safety risks  of traditional methods. There are factors that do need to be taken into consideration. Two people are needed to operate Drones in Construction surroundings. Extensive pre flight risk assessments must be undertaken.  These individuals will have to know the exact flight route of the drone and have experience and knowledge in the field..Site Inspections

Drones Help You Monitor Progress

Drones in Construction help you and the construction company visualise the completed project and remotely assess how the work is going every step of the way. Construction can be time-consuming , and it’s not always easy to communicate to a client where exactly your time and their money go. Drones negate that uncertainty by allowing careful observation throughout the entire process.

Drones Make Your Company More Competitive

Drones have gained traction at such a fast pace and that companies using Drone technology now truly have a competitive advantage over other companies that are less innovative and sticking to traditional ways of surveying and analysing job sites. Incorporating drone technology in your projects can be an enticing sales tool that may make the difference between a lead and a customer.

Drones in Construction

Drones in Construction

Drones in Construction

BLANC CREATIVE – OFFERING DRONES IN CONSTRUCTION THROUGHOUT NORFOLK AND THE UK

If you think that Drone Technology could benefit your business and would like to speak with one of our team about how we could help you next construction project, then please call one of our team on Mob: 07871 364041 or email studio@blanc-creative.com

 

 

Property Photography Norfolk – Blanc Creative

Property Photography. Interior Design

2020 is already proving to be a fantastic year for property photography. As restrictions slowly lift from the Covid-19 pandemic, the construction industry and building sectors across commercial and residential sectors are fighting back. The property market appears to be booming and with this, comes the need for property photography on those newly developed residential properties. At Blanc Creative we’ve been supplying our professional photography services to clients throughout Norfolk and the UK. Our most recent work has taken us to Suffolk, Northampton, Bury, Stratford-Upon-Avon, and Leamington Spa to name just a few. We cover all areas of property photography including;

Norwich Interior Photography

 

*Construction Photography incorporating building work from the ground up to completion

*Drone filming and aerial Property photography promoting entire construction sites and finished housing estates

*Exterior property photography imagery for advertising, brochures, websites and case studies

*Interior property photography showcasing interior design and lifestyle

*Case studies with new home owners

If you have found us online it may be because you are looking for professional Property Photography. We are sure that our extensive portfolios will reflect Lee Blanchflower and Blanc Creative as a leading commercial photographer. We have provided  worked clients across the UK in not only Property Photography sector, but all aspects of commercial and corporate business. We work with property developers, architects, building companies and interior designers.

Property Photography – Achieve your marketing goals with professional imagery

Whether you are looking for a construction photographer or property photographer, photographer or you need interior photography for your project, we always ensure the highest standard of work is completed. We have an eye for detail and 10 years of experience shooting commercial Photography. Our modern photography combined with the latest digital cameras and post shoot editing software ensures that your photographs are delivered to the highest of standards and suitable for all printed and digital media platforms. You properties will take centre stage, promoting sales and supporting your marketing and advertising goals. We offer competitive rates that offer quality photography at favourable prices.

When marketing any property, poor photography can make this difference between winning and losing a sale. An experienced professional photographer will showcase your property as you would truly wish it to be seen, with exceptional images. Unless you are proficient in high-end photography and post-production skills then it’s best you leave the photography to our team. We live in a digital world where Google is usually the first place we visit and people now search online for properties before even venturing to an estate agent. Great photographs are essential in marketing a house or commercial property and professional property photograph will encourage potential clients through the door. It is likely that you are looking on this page because you are serious or at least starting to think seriously about having professional images taken of your property, so have full confidence that you will be hiring a photographer who’s serious about producing high quality images for you to make sure you heading off on the best direction.

Please take a few moments to view our range of look books where you will find residential photography, industrial photography, construction photography and much more.

To find out more about our range of services, why not call today and speak with our team on 07871 364041 or email studio@blanc-creative.com

Did you know we also produce videos promoting your property or housing developments

Commercial interior Photography Norfolk

Norwich Interior Photography

Commercial interior Photography Norfolk

Norwich Interior Photography

Commercial interior Photography Norfolk

Norwich Interior Photography

Commercial interior Photography Norfolk

Property Photography Norfolk

 

Social Media Video – Fosters Solicitors Case Study

Norwich Corporate Video

Social Media Video – Fosters Solicitors LLP

How to produce a sub 30 second commercial video from Blanc Creative on Vimeo.

Our previous 30 second video marketing blog covered the subject of Social Media Video Marketing with an emphasis on “why 30 second video marketing is a winner” and how important short videos are in the world of the social media digital platform. Today we will look at our latest Video short, which we produced for our client, Fosters Solicitors LLP with a very specific aim. We received an initial brief to produce a video advert that met a very succinct criteria.

    • The video could run for no longer than 29.5 seconds including any call to actions at the end.
    • The content had to cover five key elements of law that the business offered to clients including Family / Employment / Property / Motoring / injury
    • The social media video should not have any voiceover or spoken script
  • Was aimed at a younger demographic as the content with a primary objective of being be played on a loop in an environment where music would already be playing.
  • The content had to be interpreted purely from a visual perspective.
  • The content would be used in a secondary capacity as a social media video across a host of platforms and therefore would require some element of audio but not a scripted voiceover.

Social Media Video Pre-production

During our pre-production meeting, we discussed the pace of the film. Conveying 5 key areas of law in a social media video left very little time for each element, particularly as we needed to incorporate a call to action and branding at the end. My initiial thoughts were to look at historical marketing campaigns that were fast paced, conveyed numerous cuts into one flowing theme and immediately, I thought of Lurpak. I’d always had a fascination with these adverts from the disembodied Rutger Hauer voice overs  trumpeting the benefits of butter and the continuous movement covering the rise from bed to leaving the house with lunch in just 37 seconds was so appealing, that I couldn’t think of any other concept that would have worked any better. Fosters Solicitors were really receptive to the theme, so the initial planning concepts and storyboarding would all be planned around this theme.

Storyboarding

The storyboarding concept was quite straight forward as there was no script to worry about and therefore the emphasis was placed on three main elements, which were visuals, sound and Text. The storyline would be built around the lifestyle of a young, successful person and would convey the aspects of Family Life, Employment, Property, Motoring and Injury Law set over the course of getting out of bed and driving to work. We all have personal needs in our lives and Fosters Solicitors provide expert legal advice and services across a multitude of legal areas. The concept of the marketing campaign would re-enforce the message that during your life, you may need professional solicitors across a whole range of scenarios and that Fosters Solicitors is indeed the place “Where your life meets the law”.

Assignment Costs

Whenever we produce a Social Media Video for a client, production costs are always one of the main areas we focus on. We have built our business ethics on delivering high quality work at a fair price with awesome customer service. We live in a time where creative industries are a saturated market so delivering value for money is at the forefront of everything we do. The video could be shot at one location, with once cinematographer and actor,, so from a production cost, this was really favourable. The length of the social media video being under 30 seconds, also meant that post shoot editing and colour graded would be relatively inexpensive. The storyboarding process meant that we knew exactly what shots were required, so in addition, filming time was reduced. Taking into consideration the need for sound, we opted to incorporate no music, reducing the requirement for Royalty Free Licensing. However, one of the largest tasks outside of filming would be the sound production. Dispensing with the use of a sound recordist on site, we once again reverted to the Lurpak advert and opted for a complete Foley soundtrack to be produced to accompany the visuals. In film production, 50% of the viewing experience is the sound. Produce a bad soundtrack and you can ruin an otherwise great production. Whilst the initial brief required no soundtrack at all, failing to include a soundtrack would render the advert almost unusable across social media platforms, so the decision was made to create a whole new track that was built from scratch in the studio with a sound recordist.

Location scouting

Location scouting can be as difficult or complicated as you want it to be. Keeping it simple is always the best choice unless you’re producing an epic saga. The larger the production, the more work is entailed and the chances of having to seek permissions for filming and complete extensive RAMS assessments for Health and Safety increase workload, add to your budget and either eat into your profits  The storyboarding for this project was set in one location, so finding a suitable property was slightly easier. There were no particularly expansive scenes, lots of closeups and therefore, providing we found a property and vehicle brand that reflected the modern type of lifestyle to reflect the demographic we were trying to capture. We actually shot the project in my own house, so there were no costs involved.

Social Media Video

Social Media Video

Shooting your Social Media Video

So you’ve already produced a great storyboard for your social media Video that your client has signed off, you’ve secured your location, found a suitable actor for the role and secured a post production sound engineer and foley artist to produce your soundtrack, you’re then ready to shoot. There’s no point in hiring freelances, runners and extra staff unless you need them. You should be able to plan the team you need on set during your planning and setting your shooting schedule. It’s great turning up to your client with a team of six people, but if nobody has a role to play and spend the entire shoot standing around, then your client is going to be pretty unhappy and is likely to challenge you about the need, especially if they are on set to watch filming. We worked with a two person team, with myself working as Director of Photography and one assistant, who worked as runner, clapper board operator and set dresser. Build you team around your workload and the technicalities of your film. If you have scenes that require continuity from a perspective of multiple camera angles, then you’ll need to camera operators or you’ll lose the continuity. Extensive planning will save all of your headaches in post production. Check footage as you shoot it. We use an Atomos system with a large screen and built in Solid State Drive. If your client wishes to be part of the production process, they may very well want to  sign off the rushes to make sure that the footage fits with their vision. If you can’t review the footage on anything other than the LCD on the back of a camera, then this will. look unprofessional and you don’t really want to be having to download every single ‘Take’ onto a laptop as your film as this  will be counter productive and eat into your filming.

Blanc Creative Video ProductionPost Shoot Editing

Keep your editing process as simple as possible. We edit our Social Media Video in Davinci Resolve which is a solid professional platform. Our personal preference is to shoot in S-Log where lighting conditions permit as this allows for some great colour grading and dynamic range of your footage. We allows edit without a client being present. On numerous occasions, clients have requested if they can be part of the editing process, but this will definitely slow down your process and can cause multiple problems. If you have storyboarded, developed the concept, shot the film in the style to reflect the storyboard, then the editing process should naturally flow. There are no hard and fast rules about this, it’s just a personal preference, but we always send our clients a primary completed version of the production. You may receive a request for minor changes and this generally comes in the form of soundtrack music if you’re using it or Font changes if a specific has not been chosen. Ensure that you deliver the final product in a suitable format that your client can use. Particularly on larger productions that aren’t short social media video  products, that delivering a heavy 4K version is often impractical. Listen to your client from Day 1 and you should be able to deliver a fabulous product that will the audience wanting more.

A few tips for Social Media Video Production

Tip 1- The importance of a pre-production meeting and the chance to listen.

Never undertake a social media video production without first holding a pre production meeting with your client. If you’re tight for work it’s really easy to agree over the telephone to take on a project and offer a quote for the job only to find out that the workload is two or three times more than you thought and that the clients expectations, far far exceeded your fee and more importantly your ability. It’s a key opportunity to listen top your clients vision and make a decision about your experience, your equipment and the production time versus workload. The last hing you need, is to agree a price simply to seal the assignment and then to find out that the timescales, hire of equipment and any other freelancers or sub-contractors is way outside your quote. If this happens and you decide not to undertake the project after you’ve agreed, will leave your reputation and credibility in tatters. And you really can’t afford to have this in such a competitive business. Pre -production is a chance to listen and to document everything your client visualises for the production. Your clients will mainly be led by your experience. Don’t offer services that you can’t commit to and more importantly, if a concept doesn’t work, explain why. Your knowledge in the industry is the reason your clients wish to engage you services. Provide examples from your portfolio or showcase work that really stands out for you as an example of the kind of work that would suit your clients brief.

Tip 2 – Storyboarding your Social Media Video

It doesn’t matter if you’re creating  a TV advert, social media video or a large scale film production, storyboards are super helpful to quickly tell a story. A storyboard showcases the shots planned for filming and presents the client with everything from camera angles and style of shot for that element of the scene. of your film. From a pre-production perspective it’s really valuable because it clearly conveys how the story will flow. It allows your client to glimpse what they can expect to see and can save a lot of time, worry  saving you time and money, after all, it’s reduces the need to shoot footage that will be discarded and stops the problems of having key elements missing from your edit that you suddenly realise should have been included in your shooting schedule. Social media video is often produced as an explainer video or marketing tool, so the work that goes into storyboarding isn’t a labour intensive task. It will tell the story and communicate the concept, serving as a guide when producing the the final work. The storyboard is the first opportunity following your pre production meeting, where you client can visualise the overall concept of your visual ideas. Take your time to think of the script when you begin to sketch out each board. Focus on the characters in the story. You don’t need to spend a lot of time filling in the background if it doesn’t affect the plot. At this point it’s a good idea to share your boards with someone to get feedback. Sharing your storyboard and script helps identify if your boards flow and makes sense. If you’re missing something or need to revise the concept, then it’s a relatively simple process, as most professional video production companies use dedicated storyboard software.  The art of storyboarding is powerful and will ave a lot of potential headaches. It also allows the scripting process to be written around the timings of your production or vice versa. There are numerous storyboarding options on a subscription basis, including Studiobinder or Toonboom to name just two.

Tip 3 – Shoot for your intended platform

For most social video, landscape mode is generally the best choice. Videos are almost almost always presented horizontally unless you are choosing to shoot for something such as a dedicated campaign on a Digital Bus Shelter or a portrait style screen in a retail store or a bespoke screen.  When videos are filmed in portrait mode, there’s always two large black bars on the side unless the footage is adapted to fit the screen, which causes all sorts of problems unless you’re filming with the camera on the side. unless, of course, your viewers are on a platform like Snapchat or Instagram Stories. Stick to tradition and how video is meant to be viewed… in landscape mode.

Tip 4 -Aim to catch attention quickly

The first 30 seconds of a social video is what matters most. Make your video engaging, exciting, succinct and leave the viewer with a message they will remember.

At Blanc Creative, we are a group of creatives who love to make short films, shoot awesome commercial photography and deliver fully licensed drone footage. If you are planning your next visual project or require imagery for any commercial purpose, then please reach out to our team on 07871 364041. We’d love to help turn your ideas into reality.

 

Kasabian – Tom Meighan ordered to Leave Band

Kasabian Tom Meighan

Kasabian ‘had no choice’ as they sack ex-frontman Tom Meighan after Domestic Violence assault charges

Kasabian Photos Blanc Creative Norwich

Will Kasabian ever be the same again as the band made a decision to sack now ex-frontman Tom Meighan after his conviction in court this week for a Domestic Violence assault on his partner? Meighan had been lead vocalist with Kasabian for 23 years but following a drunken and “sustained” attack. The 39-year-old, who said he left the group on Monday due to personal reasons, appeared in Magistrates’ Court on Tuesday. Meighan had thrown his partner across the room “in a rage,” the court heard before Prior to his court appearance, the band released a statement saying Meighan was dealing with “personal issues” and wanted to concentrate on “getting his life back on track”. Meighan, whose net worth has been estimated at around £1 million was ordered to pay £90 victim surcharge and £85 in prosecution costs and given a community service order to undertaken 200 hours of unpaid work. Meighan subsequently wrote on Twitter:

“Following today’s announcement I just wanted to let you all know that I am doing well. I’m in a really good place now Thanks for all your love and support. I’ll be seeing you all very soon.”

Kasabian respond to conviction and Domestic Violence

In contrast to this, a statement released following his conviction, Kasabian  the band members said they were led to believe Meighan would;

“hold his hands up and in his statement tell everyone what he’d done”, but instead “misled” fans. No one in the band wanted this to happen. the We have all worked so hard for the past twenty-three years and had big plans for our future together. We’re completely heartbroken. But we were left with no choice but to ask Tom to leave the band. There is absolutely no way we can condone his assault conviction. Domestic violence and abuse of any kind is totally unacceptable. As soon as we found out about the charges made against Tom, we as a band made the decision that we could no longer work with him. We were led to believe that Tom would hold his hands up and in his statement tell everyone what he’d done but he chose not to, misleading a lot of fans. Ultimately, as much as Tom has hurt us all, we’re not the victim in all of this. Domestic violence is something that can never be excused.”

It’s a situation far removed from Meighans conviction, the summer of 2018 saw Kasabian took to the stage in a sellout concert deep in the heart of one of the most beautiful forest venues in the UK. The band headlined Forest Live at Thetford High Lodge. Professional Music Photographer, Lee Blanchflower of Blanc Creative captured the performance which saw a The set started with King for the Day, prompting the crowd to rush to the stage and throw their pints in the air. So followed a set including Shoot the Runner, Club Foot and Empire. The atmospheric setting of the Thetford Forest never pales, and as the sun went down the stage came alive with an electrifying light show and the slick and pulsating performance.

 

 

Kasabian order Tom Meighan to leave band after domestic violence assault conviction

Kasabian order Tom Meighan to leave band after domestic violence assault conviction

Kasabian order Tom Meighan to leave band after domestic violence assault conviction

Kasabian order Tom Meighan to leave band after domestic violence assault conviction

Kasabian order Tom Meighan to leave band after domestic violence assault conviction

Kasabian order Tom Meighan to leave band after domestic violence assault conviction

Kasabian order Tom Meighan to leave band after domestic violence assault conviction

Kasabian Photos Blanc Creative Norwich

Kasabian formed in 1997 and reached the UK charts with their third single Club Foot in 2004. Major success came with albums Empire in 2006 and West Ryder Pauper Lunatic Asylum in 2009, which featured a string of hits including Underdog and Fire. Meighan’s departure leaves guitarist Serge Pizzorno and bassist Chris Edwards as the only remaining founding members and it’s unclear if the band will replace Meighan with a new frontman.

If you love music, then why not head over to the latest Blanc Creative Lookbook and Concert Portfolio.

Construction Industry Photography

Norfolk Construction Photographer

Construction Industry Photography

Construction industry photography are now an integral part of any commercial build and at Blanc Creative we have built an impressive portfolio of professional imagery with industry leading names in the UK including Orbit Homes, Morgan Sindall and The Norse Group to name a few. Documenting your commercial and residential building projects has never been so important. Construction Industry Photographs are a valuable tool that can be used across a masive range of printed and digital media platforms including brochures, tenures, case studies and publicity material before we even mention social media sites. With digital platforms such as Linkedin, Instagram, Twitter and Facebook commanding a huge share of advertising opportunities, the requirement for high quality, professional photography has never been so important.

construction industry photography

At Blanc Creative, we have been capturing construction industry photography for almost a decade. We are fully insured with employee liability, professional indemnity and public liability cover. Based in Norfolk, our clients are spread across the whole of the UK. We shoot every aspect of the construction industry from groundwork photography through to licensed drone imagery and internal and exterior architecture images. A recent example of our work took place at the newly built  St Annes Quarter development in Norwich, an exciting new community of prestigious residential and commercial properties. Spanning a period of months, we worked on site at key stages to document the entire process of the build from construction, interior design photography, commercial drone footage, drone photography and commercial video production.

Our services are increasingly popular since the construction and property sectors are so immensely competitive. We enable properties to stand out and tell stories through the construction process with highly specialised and effective photography. We offer high quality imagery that. can be incorporated in your business sectors including;

  • Advertising and marketing materials
  • Work progress reports
  • Architectural photography
  • Development projects
  • Annual reports
  • Construction equipment advertising

Norfolk Construction Photographer

construction industry photography

construction industry photography

construction industry photography

 

 

 

 

 

Construction Industry Photography – Interior Photography

construction photography Norwich

 

Norwich Interior Photography

construction industry photography

Norwich Interior Photography

Norwich Interior Photography

Construction Industry Professional Drone Filming

Orbit Group Mavic 2 Pro 2.7K footage Norwich City Centre from Blanc Creative on Vimeo.

We understand that construction projects encompass a great deal of responsibility, time, budgets and pressure. We offer help in preparing shooting schedules, storyboarding for video assignments and art direction. If you think that your development could benefit rom professional construction photographs, then why not contact our office today on 07871 364041, email studio@blanc-creative.com or our online contact form.

 

 

 

 

 

 

 

 

30 second video marketing is a winner

30 second videos Norwich

30 Second Video Marketing in a nutshell.

30 second video marketing has never been so important as a means of marketing your business, products and services. We currently live in globally challenging times with the Covid-19 pandemic sweeping the world, your future customers are spending more and more time trawling online content. Individuals are working from home, people are in lockdown or are extremely apprehensive about venturing out to shops and businesses. In fact there’s never been a better time to take your business to the next level with short creative films. 30 second video marketing is all about cutting out the clutter and focusing on key content elements and delivering a creative message very succinctly in order to succeed. This is a huge push towards short advertising formats on social media channels with Facebook, InstagramTwitter and Linkedin and all offering the facilities to distribute video. So why is the 30 second number so important. Unless you’ve been living as a hermit, you’re probably aware that video is truly the king of online content. With billions of hours’ worth of video being viewed each day,  it’s easy to see why brands are flocking to this highly engaging format to communicate their message.

 

Keep it Short. Keep the attention.

The only downside is that the average consumer has an extremely short attention span, which has pretty much pushed the video producer to tailor content to meet the demands of a generation that is very easily distracted. Over half of the videos out there are under 120 seconds in length and whilst social media sites have a different set of preferences about maximum run times, you don’t necessarily have to fill out that whole time with content. 30 Second Video Marketing has its’ name for a reason. It’s a fact,  that the average social media video that lasts 30 seconds in length, is viewed 85% of the way through, while the average 2-minute video was viewed on average 50% of the way through. Ask yourself? How many times you’ve failed to reach the end of a social media video just because you can’t be bothered to watch it. We used to have the same problem with long blogs, so I actually wonder how many of you reading this will get to the end? We’re time precious and have a desire to suck up online media like a sponge, so as a business, well made  30 second video marketing is a no brainer.

Key tips for 30 second video marketing

1. Create a storyboard and don’t deviate.

Visualising your content is a priority when preparing 30 second video marketing. Deviate and you the risk of project creep. You’ll shoot footage you don’t need, you’ll try to cram in too much and end up with a 60 seconds of video with no space for movement and unable to upload your content where you really want it especially as you’re trying to stick to a limited timeframe. This is what will help you avoid wasting time – you’ll be setting each frame ‘in stone’, so there’s no way you’ll end up with a scene that fails to communicate something important.

In the storyboard, there shouldn’t be frames left without information: everything that ends up being in the storyboard must be essential. This is a job for the director of the video!

2. Your script should be short and sweet

30 second video marketing is what it is! For millennials they should be even shorter – a study by IAB found brands running 10-second mobile video ads had greater appeal and persuasion potential with younger audiences. However, a slightly longer, 30-second spot did better with those between the ages of 35 and 54.

Keep your content succinct and direct. Don’t complicate things. 30 seconds to sell a service or a product is highly achievable if you plan your content.. Especially as you will have a well written script (If you’re having spoken content or a voice over) or key subtitles. Remember though, you don’t always need a script to convey a message as you’ll see in our very own FOSTERS SOLICITORS LLP CASE STUDY.

3. Think about it like a TV commercial

We all know it’s not it’s not the same but… for the sake of the comparison, think of your video as a way to introduce your brand to the audience, just like a TV advert. 30 seconds on TV is a huge amount of time so you should be able to transfer the same message online.

How Lurpak influenced our latest 30 second project.

It may be hard to believe that Proper Danish butter producer Lurpak was the influence for a 30 second video to showcase a renowned firm of Solicitors, but that’s just how it happened. We’ve put together a little case study explaining how we worked with Fosters Solicitors LLP on there latest project and a little insight into how you can create inexpensive content for your business.

30 second video marketing is a winner

Read our extensive case study of how we made our latest social media video for Fosters Solicitors LLP

 Blanc Creative have been making short, to-the-point commercial videos for a wide range of businesses of all sizes including startups, local companies and national organisations. We transform your visions into memorable, engaging videos. Why not reach out and contact our office today on 07871 364041 or email studio@blanc-creative.com