5 Reasons why Estate Agent Videos are Essential Marketing Tools.
Estate Agent Videos are no longer a nice to have for any reputable property business. Estate Agent Videos are now essential for marketing. We live in a digital media age where visual content has never played such an important part of daily busines, but it can still be hard to convince Estate Agents to invest money into video marketing. Professional Video Production is labour intensive. Every aspect of pre production, shooting and editing takes up more time than traditional still photography and many Estate agents believe that the cost will be high. This is not always the case and many clients are surprised at just how affordable productions can be.
Why Estate Agent Videos can reap rewards!
Statics indicate over 70% of people selling properties are more likely to list with an Estate Agents who has video on their website, although around only 9% of Estate Agents create listing videos. Only a few years ago, aerial photography was super expensive, require a physical trip in an aircraft and close up shots were really hard to achieve. Customers are more tech savvy than ever and Estate Agent Videos are adopting Professional Drone filming as an integral part of marketing. It’s inexpensive to achiebve fabulous high quailty footage. It makes video marketing more attractive than it ever has been.
Across the globe, video marketing yields one of the biggest returns on investment for businesses. In fact, video takes up almost 79% of consumer internet traffic. Video increases following, gains more customers, and boost brand awareness.
Businesses who invest Investing in video marketing are guaranteed a faster, more productive revenue growth. Using the word ‘video’ in an email subject line boosts open rates by 19%. For companies with large email databases and regular mailing protocols, Estate Agent Videos should be considered as a top tactic to increase engagement and revenue growth. It all comes down to the return on investment (ROI). If we look at the numbers, 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media (Animoto, 2018). The same report shows us that 80% of marketers also claim to be satisfied by the ROI of video ads that they have posted to social media. Social Media is a great way for Estate Agents to share properties with professional Estate Agent Videos. Social Media Uses are seeing videos increase on every platform. Whether it’s Twitter, Instagram. Linkedin, Youtube or Vimeo… the ever growing list of social media site users are expecting more video content. Estate Agent Videos fit perfectly into the social media spectrum Based on the 2018 State of Social Video Marketer Trends report, 73% of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision. Instagram is one of the fastest growing platforms using video to influence purchases and drive sales of products.
Video on a landing page can increase conversions by 80% or more. Video placed on the homepage of an agent’s website will have a greater impact and increase conversion rates greatly. Agents should upload their video business card that embodies their main message on their homepage for the best results. A video on the homepage will make it more likely that visitors sign up for a newsletter, request more information, or head over to the blog (whatever the call to action is on the site). Having a video on a landing page makes it 53% more likely to show up on page 1 of search engines. While marketers typically use video to increase traffic for brands, they also use it for attention on the first page of Google search results. Agents should create SEO-friendly videos to launch themselves to the top of search engine result pages.
Did you know the The average user spends 88% more time on a website with video. We live in an age where people don’t want to read pages of text. Take this blog as an example. This should have been 10 reasons, but in reality, nobody is going spend their time reading such an extensive blog. T’s wordy for one reason only.. Google crawling and the chance that there may genuinely be Estate Agents out there who are not using Estate Agent Videos as a marketing tool and could seriously benefit from this post. Internet Users spend more time on websites with video, which means they digest more information and learn more about the company. Also, it’s an easier way to learn if the products or services are applicable to their search. Agents can use video to introduce themselves or explain what they do so prospects get the information they need quickly.
Video marketing is a competitive, visual strategy for Estate Agents because it helps highlight areas that photography simply can’t capture. Videos delivers a real view through popular media platforms, that most definitely grow traffic online and drive potential client engagement.