30 second video marketing is a winner

30 second videos Norwich

30 Second Video Marketing in a nutshell.

30 second video marketing has never been so important as a means of marketing your business, products and services. We currently live in globally challenging times with the Covid-19 pandemic sweeping the world, your future customers are spending more and more time trawling online content. Individuals are working from home, people are in lockdown or are extremely apprehensive about venturing out to shops and businesses. In fact there’s never been a better time to take your business to the next level with short creative films. 30 second video marketing is all about cutting out the clutter and focusing on key content elements and delivering a creative message very succinctly in order to succeed. This is a huge push towards short advertising formats on social media channels with Facebook, InstagramTwitter and Linkedin and all offering the facilities to distribute video. So why is the 30 second number so important. Unless you’ve been living as a hermit, you’re probably aware that video is truly the king of online content. With billions of hours’ worth of video being viewed each day,  it’s easy to see why brands are flocking to this highly engaging format to communicate their message.

 

Keep it Short. Keep the attention.

The only downside is that the average consumer has an extremely short attention span, which has pretty much pushed the video producer to tailor content to meet the demands of a generation that is very easily distracted. Over half of the videos out there are under 120 seconds in length and whilst social media sites have a different set of preferences about maximum run times, you don’t necessarily have to fill out that whole time with content. 30 Second Video Marketing has its’ name for a reason. It’s a fact,  that the average social media video that lasts 30 seconds in length, is viewed 85% of the way through, while the average 2-minute video was viewed on average 50% of the way through. Ask yourself? How many times you’ve failed to reach the end of a social media video just because you can’t be bothered to watch it. We used to have the same problem with long blogs, so I actually wonder how many of you reading this will get to the end? We’re time precious and have a desire to suck up online media like a sponge, so as a business, well made  30 second video marketing is a no brainer.

Key tips for 30 second video marketing

1. Create a storyboard and don’t deviate.

Visualising your content is a priority when preparing 30 second video marketing. Deviate and you the risk of project creep. You’ll shoot footage you don’t need, you’ll try to cram in too much and end up with a 60 seconds of video with no space for movement and unable to upload your content where you really want it especially as you’re trying to stick to a limited timeframe. This is what will help you avoid wasting time – you’ll be setting each frame ‘in stone’, so there’s no way you’ll end up with a scene that fails to communicate something important.

In the storyboard, there shouldn’t be frames left without information: everything that ends up being in the storyboard must be essential. This is a job for the director of the video!

2. Your script should be short and sweet

30 second video marketing is what it is! For millennials they should be even shorter – a study by IAB found brands running 10-second mobile video ads had greater appeal and persuasion potential with younger audiences. However, a slightly longer, 30-second spot did better with those between the ages of 35 and 54.

Keep your content succinct and direct. Don’t complicate things. 30 seconds to sell a service or a product is highly achievable if you plan your content.. Especially as you will have a well written script (If you’re having spoken content or a voice over) or key subtitles. Remember though, you don’t always need a script to convey a message as you’ll see in our very own FOSTERS SOLICITORS LLP CASE STUDY.

3. Think about it like a TV commercial

We all know it’s not it’s not the same but… for the sake of the comparison, think of your video as a way to introduce your brand to the audience, just like a TV advert. 30 seconds on TV is a huge amount of time so you should be able to transfer the same message online.

How Lurpak influenced our latest 30 second project.

It may be hard to believe that Proper Danish butter producer Lurpak was the influence for a 30 second video to showcase a renowned firm of Solicitors, but that’s just how it happened. We’ve put together a little case study explaining how we worked with Fosters Solicitors LLP on there latest project and a little insight into how you can create inexpensive content for your business.

30 second video marketing is a winner

Read our extensive case study of how we made our latest social media video for Fosters Solicitors LLP

 Blanc Creative have been making short, to-the-point commercial videos for a wide range of businesses of all sizes including startups, local companies and national organisations. We transform your visions into memorable, engaging videos. Why not reach out and contact our office today on 07871 364041 or email studio@blanc-creative.com

International Aviation Academy Norwich

Lee Blanchflower Norwich Photography

International Aviation Academy Norwich takes off for Aspiring Aviation Students

The launch of the International Aviation Academy Norwich at Norwich Airport provides an internationally recognised centre of excellence for education and skills training in aviation. The Academy was delivered in partnership with the region’s employers, education groups and local authorities. It enables aviation students and people seeking a new career in aviation unrivalled access to Aviation training. Students are finally realising their dreams at the purpose built training facility. It’s a state of the art Academy that compliments the airport’s drive to become a leading location for aviation support services in Europe.

International Aviation Academy Norwich from Blanc Creative on Vimeo.

International Aviation Academy Norwich created a ‘real world’ learning environment including an emulation zone that houses a full size aircraft, where hands on training will raise the standards of learning using innovative teaching techniques. Students from the age of 16 years are enrolled on courses that  incorporate an innovative University of East Anglia/City College Norwich BSc (Hons) work-based degree/higher apprenticeship developed by Aviation Skills Partnership. International Aviation Academy Norwich offers training for all aspects of Aviation from Aviation Engineering, Cabin Crew and Airport Operations to name a few options for a broad range of local, national and international students and delegates, and will raise the standards of learning within the aviation industry.

Video Production Norwich

International Aviation Academy Norwich

International Aviation Academy Norwich

Corporate Video

Lee Blanchflower LtdVideo Production

Blanc Creative Video Production

Video Production Norwich

Industrial Photography Norwich

Professional Photographer Norfolk

International Aviation Academy Norwich

Norse International Aviation Academy Norwich

International Aviation Academy Norwich

Interior Photography Norfolk

International Aviation Academy Norwich

 

NORSE Group

The huge project of The International Aviation Academy Norwich took almost four years to transform from idea to reality. Lee Blanchflower Limited were tasked to document the amazing transformation from building site to International Aviation Academy over a period spanning twelve months. The project was undertaken for NORSE Group who were involved from the initial project stage, producing concept options and design details, providing estates management to identify a site, and handling financial arrangements involving other key stakeholders.

Once the chosen concept was approved, and the project plan was greed and in place, Norse Group was responsible for all design and technical specification including architectural services, design and planning, mechanical and electrical design services, structural engineering services, and specification and procurement of ICT services. With the facility now complete and operational, Norse Group provides facilities management, including building maintenance and compliance, cleaning, waste management, 24-hour building maintenance call out, security and the ‘Sky Lounge’ café and catering facility.

Business Photographs Norwich

International Aviation Academy NorwichCommercial Services

Commercial Photography & Video Production from Lee Blanchflower Ltd

Situated in the centre of Norwich and covering assignments throughout the UK, our team have been delivering high quality commercial photographs, corporate film production & licensed drone footage to a really diverse range of businesses. After seven years of hard work in the industry trading as  Blanc Creative, we thought it was about time that we made things a little more transparent across our business and as a result, Lee Blanchflower Ltd was born. We have to say that our attention to detail and epic customer service hasn’t changed, nor has our client base. We work solely in the commercial sector with sole traders, start-ups, established businesses, Advertising Agencies & International Press covering everything from PR, Editorial work, Film Production and Licensed Drone operations.  What you won’t find, are wedding photographs, pet photography or family portraits.  We seriously pride ourselves as being “people’ people and our unique selling point is transparency. Our favourable pricing structures are visible for every one of our services, so you won’t find  any nasty surprises once you’ve decided to book an assignment.

If you have some great ideas for your business that you’d like to turn into film or photography, then we would be thrilled to speak with you about turning your thoughts into something really creative. You can contact our office on 07871 364041 or email studio@blanc-creative.com

 

Travel Photography – The Real Marrakech

Marrakech. The City that Hates Photographers!

Marrakech Street Photography

You may think that this is a bold, brash statement but essentially, it’s true. As an award-winning Travel Photographer, with an extensive collection of air miles, I’ve never really experienced a location quite like Marrakesh.

Marrakech is indeed a city that hates photographers. On October 3rd, 2014, Blanc Creative’s Director of Photography, Lee Blanchflower & Videographer, Phil Shaw, left Gatwick Airport for five days of Travel Photography & Street photography in the Red City. Along the way, they would create an invaluable guide to the pitfalls, scams and real side of working in the field in a bustling city where the camera carries a massive amount of prejudice for anybody carrying one. For whatever reason, Marrakech residents hate being photographed to the extent where they not only make this clear in person but literally let out a rallying cry to the whole street the moment they see a lens being raised. There is, of course, an exception to this rule. It takes the form of the universal fingering rubbing symbol for ‘we want cash’ as locals of all ages from toddler to pensioner gesture for money in return for a few seconds of standing still. Even the sheep and horses don’t come free… Local spotters on virtually every street attempt to aggressively intimidate the unseasoned photographers into parting with unreasonable amounts of cash.

The whole Marrakech v Travel Photography problems are nothing new. A number of renowned Magnum Photographers Power and Goldberg were commissioned by the unopened  Marrakech Museum for Photography and Visual Art (MMPVA). The Museum which will eventually house one of the largest photography and digital visual media spaces in the world was inspired by Magnum’s recent Postcards fromAmerica collection, whereby some of the worlds most infamous agency’s photographers collaborated to post imagery online as they shot them as part of an experimental project. The Marrakech project was plagued with problems for the five photographers, who all resided in the very heart of Marrakech in neighbouring Riads. Two of the photographers working on the project experienced significant problems despite their considerable experience. In light of this and many more similar stories, just how did the Blanc Creative team Lee Blanchflower & Phil Shaw manage in the same environment, without the aid of any local fixers and on the busiest week of the Marrakech year as the city prepared to celebrate Eid al-Adha (Festival of the Sacrifice).

MTN ‘Space’ – Great Example of Video Advertising

Yesterday I had the pleasure of accidentally watching an advert by the MTN Group, a telecommunications company based in Johannesburg South Africa.

MTN Group, formerly M-Cell, is a South Africa-based multinational mobile telecommunications company, operating in many African, European and Middle Eastern countries. Its head office is in Johannesburg. MTN Group’s President and CEO is RS Dabengwa.

This is a beautiful example of creative and inspiring video marketing, one of the most engaging pieces of advertising I have seen in the UK for a while. MTN have excelled themselves with this commission and should be seen as a leader in corporate, but creative, marketing me So what can we learn as creative filmmakers from this, essentially, corporate video?

Corporate does not mean conventional. Creativity is key to creating an engaging, immersive and emotional viewing experience no matter what the topic or subject. Using characters we can empathise with, or relate to, not only allows us to think as that character but makes the production a whole lot easier. How would you ‘feel’ if you were they child in that video?

Without coining a cliche you really must think outside the bun [insert Taco bell comment here!] We’re huge advocates of approaching clients with engaging ideas. Even if it’s only a range of incidental shots to offset the commercial message. We cannot stress enough how important it is to tackle a project with a creative mind, as stimulating as Alan Partridge may be you never want all your work to only inspire people in suits.

What are your thoughts on this video?

The Wilhelm Scream is the Biggest in Horror.

Wilhelm Scream

The Wilhelm Scream is the Biggest in Horror. Fact!

We all know that any horror film would never be complete without the inclusion of the Wilhelm Scream, so where exactly does it stem from.

The History of the Wilhem Scream

The history of the Wilhelm Scream stems back to 1951 where a series of succinct, disturbing screams were recorded by an actor that were to be used in the Warner Brother’s film “Distant Drums,” to sync with the scene where a guy is killed by an alligator and dragged to death under the water. The scream would become one of the most widely adopted foley sounds in cinema history and used on blockbusters that included Star Wars after the historical archives were recovered by Star Wars sound designer Ben Burt who tracked down the audio.

The Wilhelm has now been dubbed the “Star Wars Scream” because it’s you hear it in George Lucas’s Star Wars: A New Hope, during Skywalker’s Death Star shootout when he hits the stormtroopers. You also hear it when Indiana Jones kills the Nazis soldier in Raiders of the Lost Ark in Toy Story when after Buzz plunges from the house window. For such a simplistic sound, it’s amazing that for sixty years, sound guys through the world  have been sampling the Wilhelm Scream in an homage to the sound.

Tarantino uses the Wilhelm in not one, but three of his films, namely  Reservoir Dogs, Kill Bill Volume 1 and Inglorious Bastards. Even the likes of Peter Jackson uses Wilhelm in every one of the Lord of the Rings Movies, so despite a world of technological advances in audio production, the use of the most basic of foley sounds are making their way onto the big screen.

 

Is this the face of the voice behind the Wilhelm Scream?

 

The voice behind the Wilhelm Scream remains a mystery, but rumours point the finger at Sheb Wooley , an actor and musician better known for his song ‘Purple People Eater’ and a small part actor who was actually in uncredited in Distant Drums, the very historical film where the Wilhelm was first heard.

After finishing the last “Star Wars”film, Burt  announced he would no longer bring out the Wilhelm again! Skywalker Sound houses one of the original Master Wilhelm copies, but with so many audio tracks containing the Wilhelm out in circulation, we all know it will be with us in film for many years to come…  Long live the scream.

The following comiplation is brought to you from CINExcellence and Youtube

Sound designer Steve Lee, who was responsible for placing the Wilhelm Scream in Looney Tunes, Gremlins 2, Batman Returns and Reservoir Dogs was such a huge Wilhelm fan, that he runs a website dedicated to the sound effect. Check out Steve’s site at Hollywood Lost & Found.

Distant Drums (Dec 25, 1951)
Three Indians are shot, one after the other. (4,5,6)
A man is bitten and dragged underwater by an alligator. (5)

Springfield Rifle (Oct 25, 1952)
Sgt. Snow (Guinn Williams) thrusts his sword into a horse rustler. (4)

The Charge at Feather River (Jul 11, 1953)
Wilhelm is struck in the leg by an arrow. (4)
A soldier is hit with a spear. (4)
Chief Thunder Hawk gets stabbed by Archer and rolls down a hill. (4)

The Command (Jan 15, 1954)
An Indian is shot off his horse during an attack on the wagon convoy.

Them! (Jun 16, 1954)
the Wilhelm Scream as giant ants attack the crew of a ship at sea. (1,6,4)
James Whitmore is throttled to death by a giant ant. (4,6)
A soldier is struck by falling debris in the sewer. (5)

A Star is Born (Sep 29, 1954)
While Judy Garland tries to find her way out of a theater during a screening, the Wilhelm Scream is heard in the movie that is playing there (actually Charge at Feather River.) (4)
Someone screams in the rehearsal record of “Somewhere There’s a Someone” that Judy Garland plays for James Mason. (4)

The Sea Chase (Jun 4, 1955)
Schlieter (James Arness) accidentally whacks Winkler (Claude Akins) with an axe. (1)

Land of the Pharaohs (Jun 24, 1955)
The Wilhelm Scream as victims are thrown to alligators. (4)

Helen of Troy (Jan 26, 1956)
During the siege of Troy, a pair of soldiers struggling with each other falls off the battlements. (3)
A couple of minutes later, a Trojan soldier gets stabbed and falls off a landing. (1 & 2)
During the ensuing retreat, a Greek soldier gets speared. (4)

Maverick, Season 2, Episode 6 “Escape to Tampico” (Oct 26, 1958)
the Wilhelm Scream when Maverick throws a Mexican knife wielder through a window.

Maverick, Season 3,  Episode 9  “The Ghost Soldiers” (Nov 8, 1959)
An indian is killed and falls off the walkway at the top of a fort’s pallisade.

Maverick,  Season 3,  Episode 10  “Easy Mark” (Nov 15, 1959)
A man falls from a train.

Maverick, Season 3  Episode 17  “The Cruise of the Cynthia B.” (Jan 10, 1960)
The villain is thrown over the side of a river boat.

Sergeant Rutledge (May 18, 1960)
A rider is speared in the back by an Indian. (4)

PT 109 (Jun 19, 1963)
A crew member of PT-109 screams as a Japanese destroyer smashes through the patrol boat. (4)

Harper  (Feb 23, 1966)
Harper (Paul Newman) strikes Puddler (Roy Jenson) in the head with a rasp. (1)

The Green Berets (Jun 17, 1968)
Enemy soldiers are hit by a launched grenade. “That’s what it’s all about, Mr. Beckworth!” (4)
Two more Wilhelms are heard later in the same night battle.

Impasse (May 7, 1969)
Morrison (Burt Reynolds) and a thug fall to the bottom of some stairs during a fight in a warehouse. (1)
A moment later, Morrison and another thug come crashing down from a balcony. (4)

The Wild Bunch (Jun 18, 1969)
After the opening bank robbery, Buck is shot in the face as he rounds a corner. (4)
A little later, Pike puts Buck out of his misery. (4)

Chisum (Jul 29, 1970)
In the middle of the film, at the river ambush, Jess shoots a wagon driver (1), then shoots Billy the Kid as Billy tries to take the reins of the wagon. (3)

The Scarlet Blade (1974)
The Leader of the Tax Collectors Three gets caught in a tree during a swordfight.

Hollywood Boulevard (Apr 25, 1976)
During the filming of the battle scene, two Wilhelms can be heard as enemy soldiers are shot. (4)

Star Wars (May 25, 1977)
A stormtrooper falls into the chasm before Luke and Leia swing across. (3,4)

The Star Wars Holiday Special (TV, Nov 17, 1978)
A stormtrooper falls over the edge of Chewbacca’s family treehouse. (4)

More American Graffiti (Aug 3, 1979)
the Wilhelm Scream as a man gets tossed over the bar during a barfight. (4)

The Empire Strikes Back (May 21, 1980)
A rebel soldier screams when his laser gun dish is hit and explodes during the Hoth battle. (1)
Chewie knocks a stormtrooper off the platform of the carbon freezing chamber. (4, barely audible)

SP FX: The Empire Strikes Back (Sep 22, 1980)
A film clip from The Beast From 20,000 Fathoms shows a policeman getting chomped by the creature (although it is not in the original film). (4)

The Big Brawl (1980)
Jerry (Jackie Chan) feints toward a thug, who falls off the upstairs railing. (4)

Raiders of the Lost Ark (Jun 12, 1981)
A Nazi soldier is thrown from the back of a truck into the windshield of a jeep. (4)
Another soldier falls from the left side of the truck, ripping the canvas as he falls. (1)

History of the World, Part I (Jun 12, 1981)
Count de Monet (Harvey Korman) treads upon peasants trapped under a red carpet. (2,1)

Swamp Thing (Mar 1982)
The Swamp Thing grabs a thug and tosses him out of his speedboat.

Poltergeist (Jun 4, 1982)
Little Carol Ann watches a soldier killed in a war movie after her mom has changed the channel from just static. (4)

Return of the Jedi (May 25, 1983)
A victim is slashed by Luke’s lightsaber falls and into the Sarlacc pit. Another follows shortly after (less audible). (4)
(ALSO: Ben Burtt imitates a Wilhelm during his cameo in the film when he is knocked over a ledge by Han Solo.)

Indiana Jones and the Temple of Doom (May 23, 1984)
While trying to get the vial of antidote, Indy crashes into the nightclub band, and a musician screams. (4)
Indy shoots the driver of Lao-Che’s car. (5)
Mola Ram is eaten by alligators. (4)

From Star Wars to Jedi: The Making of a Saga (Direct-to-Video, Jun 1, 1985)
A Wilhelm is used in a speeder bike chase animatic. (1)

Explorers (Jul 12, 1985)
Someone is heard screaming during an explosion in the drive-in movie “Starkiller.” (4)

Howard the Duck (Aug 1, 1986)
Howard knocks a duck hunter out of his boat (yelling “Banzai!” just after the Wilhelm). (4)

Nutcracker: The Motion Picture (Nov 26, 1986)

Spaceballs (Jun 24, 1987)
Barf (John Candy) uses a section of tubes to reflect several laser bolts back at guards. The last victim (far right side, hit in the rear) lets out a Wilhelm. (4)

Willow (May 20, 1988)
Soldiers crash their carriage after chasing the heroes. (4)
An soldier is knocked off his horse. (4)
The Brownies manage to trigger a huge spear shooter that hits several enemy soldiers. (4)

The Star Trek Adventure (Universal Studios, CA, 1988)
A crew member on the bridge of the Enterprise falls during the obligatory bridge tilt shot. (4)

Three Fugitives (Jan 27, 1989)
Lucas (Nick Nolte) smashes his van into a bar, sending Charlie (Bruce McGill) flying into a bathroom stall. (4)

Indiana Jones and the Last Crusade (May 24, 1989)
Two Nazis throw grenades at the attacking soldiers, one right after another. (4,3)

Always (Nov 22, 1989)

Legion of Iron (1990)
A guard takes a throwing star right in the eye. (4)

Gremlins 2: The New Batch (Jun 15, 1990)
A victim covered with gremlins falls off a ledge. (4)

Beauty and the Beast (Nov 13, 1991)
Someone screams on an exterior shot of the castle during the battle (just after Chip says “You guys gotta try this thing!”). (4)

Young Indiana Jones: The Trenches of Hell (TV, 1992)
During a charge on the trenches, a German soldier gets bayonetted. (5)

Young Indiana Jones: Daredevils of the Desert (TV, 1992)
A mortar round sends a British soldier flying. (4)

Batman Returns (Jun 19, 1992)
Batman punches and throws a clown out of his way. (4)

Mom and Dad Save the World (Jul 24, 1992)
As Dick tries to get into a ship, one soldier stupidly shoots another in the back. (5)
A couple of soldiers stupidly pick up a light grenade. (1,5)

Reservoir Dogs (Oct 23, 1992)
Mr. Pink (Steve Buscemi) pushes someone out of his way while while running down the sidewalk. (4)
Mr. White (Harvey Keitel) guns down two cops in their police car. (2)

Aladdin (Nov 11, 1992)
Villagers flee in terror as the Genie (controlled by Jafar) lifts the palace into the air. (4)

Matinee (Jan 29, 1993)
A couple Wilhelms can be heard in the movie within the movie, “MANT!”

Young Indiana Jones: The Phantom Train of Doom (TV, 1993)
During the battle over the big gun on the train, a couple of Wilhelms are heard. (5)

Evening Class (TV, 1993)
Rick (Micheal Beach) scares Martha (Mariangela Pino) from a window. (1)

Young Indiana Jones and the Attack of the Hawkmen (TV, 1995)
A truck chasing Indy is shot off the road. (6)

A Goofy Movie (Apr 7, 1995)
During the song “On the Open Road,” Goofy’s car strikes a construction scaffold. (4)
Backstage at the Powerline concert, a crew member is flung into a big screen monitor. (4)

Die Hard: With a Vengeance (May 19, 1995)
John McClane (Bruce Willis), while driving through Central Park (literally), almost hits a mime – before confessing that maybe he was aiming for him. (4-partial)

Runaway Brain (Aug 11, 1995)
Mickey Mouse is playing a video game when his game character dies. (4)

Toy Story (Nov 22, 1995)
Buzz Lightyear is knocked out the bedroom window. (4)

Dante’s Peak (Feb 7, 1997)
Paul plunges to his death from a collapsed bridge as it’s carried away by mud and lava. (4)

The Second Civil War (Made for Cable, 1997)
A News Net crew watches a John Wayne movie on a big screen TV while waiting for action at the Idaho border. (4)

Star Wars: Episode IV – Return of the Jedi (Special Edition) (Mar 14, 1997)
A stormtrooper is thrown off a bridge on Coruscant during the final celebration. (4)

The Fifth Element (May 9, 1997)
Zorg blows up his henchman while they’re talking on the phone. (4,3)
Two Mangalores are sent flying from the Diva’s suite. (4)

Hercules (Jun 20, 1997)
Villagers flee in terror as their city is attacked. (4)

Lethal Weapon 4 (Jul 10, 1998)
Riggs (Mel Gibson) shoots a terrorist’s flamethrower, turning it into a jetpack. The terrorist screams as he flies towards a gas truck – which explodes upon impact. (4)

Small Soldiers (Jul 10, 1998)
The Brick Bazooka toy gets thrown off Alan’s bike. (4)
The Kip Killigan toy shorts out while trying to kill Alan’s dad. (4)

Star Wars: Episode I – The Phantom Menace (May 19, 1999)
Two security officers, one after the other, are hit in the chest and scream Wilhelms during the blaster battle in the Naboo hangar. (3,4)

The X-Files, Episode #7X19, “Brand X” (Apr 16, 2000)
A man is killed with a bayonet in an old war movie on TV. (5)

The Kid (Jul 7, 2000)
While Russ is talking to Amy, someone screams on TV in a movie that Rusty is watching. (4)

Backstage (Sep 8, 2000)
During a paintball match, an animated guy gets pelted. (4)

The Little Mermaid II: Return to the Sea (Direct-to-video, Sep 19, 2000)
A crew member jumps from his ship and screams just before part of an iceberg falls on it. (4)

Thirteen Days (Dec 25, 2000)
When an American jet screams over a Russian ship and the deck crew all react and duck, a Wilhelm is used (inaudible).

Golden Dreams (Disney’s California Adventure, 2001)
During an earthquake, a native American screams as he falls to the ground. (5)

Tomcats (Mar 30, 2001)
Near the end of the film, a cello player at a charity fundraiser screams when Michael (Jerry O’Connell) collides with him. (3)

Just Visiting (Apr 6, 2001)
Count Thibault (Jean Reno) dodges a thrown axe, which instead hits a bad guy. (4)

Planet of the Apes (Jul 27, 2001)
Tival (Erick Avari) is body-slammed to the ground by an ape soldier. (4)
General Thade (Tim Roth) hurls two humans into the air at once. (2)
Using the sharp point of his helmet, Thade stabs a human. (3)

Wet Hot American Summer (Jul 27, 2001)
Beth (Janeane Garofalo) and Henry (David Hyde-Pierce) kiss for the first time while a man falls behind them. (4)

Osmosis Jones (Aug 10, 2001)
Thrax pulls someone out of his car. (4)

Star Trek: The Motion Picture – The Director’s Edition (Nov 6, 2001)
When V’ger fires at the Enterprise, a crew member in the engine room gets hit by an energy bolt. (4)

The Majestic (Dec 21, 2001)
Someone screams when part of the theater’s neon sign explodes. (4)

Life or Something Like It (Apr 26, 2002)
A Wilhelm is mixed into sounds of riders enjoying a rollercoaster. (6)

The Salton Sea (Apr 26, 2002)
Kujo (Adam Goldberg) is hit by an ambulance. (3,4)

Spider-Man (May 3, 2002)

Angel, Episode 64, “A New World” (TV, original air date: May 6, 2002)
Connor throws a knife into a thug’s arm. (4)

Star Wars: Episode II – Attack of the Clones (May 16, 2002)
A ship explodes when it arrives at Coruscant at the beginning of the film. (3)

Bounty Hunter (Video Game, Nov 19, 2002)
Dying Imperials will sometimes utter Wilhelms. (3,4)

Scorched (Jul 25, 2002)
Shmally crashes her motorcycle in the desert, and Doleman screams as he falls off. (4)

The Lord of the Rings: The Two Towers (Dec 18, 2002)
An elf soldier falls off the battlements during the Helm’s Deep battle. (4)

Confessions of a Dangerous Mind (Dec 31, 2002)
Chuck watches TV (and hears a Wilhelm there) after returning home from a barfight. (4)

The Legend of Suriyothai (Jan 19, 2003)
A soldier is pulled down from the battlements during an assault on a fortress. (4)

Cradle 2 the Grave (Feb 28, 2003)
In the 12-on-1 cage match, Su (Jet Li) sends a guy flying. (4)

Tears of the Sun (Mar 7, 2003)
Rebel soldiers are blown up. (4)

Agent Cody Banks (Mar 14, 2003)
A guard falls off a balcony and through a glass ceiling. (4)

A Man Apart (Apr 4, 2003)
In a raid by DEA and Mexican drug agents on a Tijuana nightclub full of drunken cartel honchos and gunmen, a Wilhelm is heard when one of the agents is hit by gunfire.

Texas: The Big Picture (IMAX, May 3, 2003)
In a stylized depiction of the battle at the Alamo, a Wilhelm can be heard as two shadows clash. (4)

Robbery Homicide Division, Episode #13, “Absolute Perfection” (TV, April 21, 2003)
Tommy Cheung is squashed by a bus in the episode’s teaser.

Dell Computers – “PC Dreams” (TV Commercial, May 2003)
One of the Dell Interns is repeatedly dropped through a trap door during a dream about how Dell computers are tested.

The Animatrix – “Matriculated” (Jun 3, 2003)
Someone is lifted and thrown across the room by a tentacled robot. (4)

Pirates of the Caribbean: The Curse of the Black Pearl (Jun 28, 2003)

Once Upon A Time In Mexico (Sep 12, 2003)
A bad guy on a motorcycle strikes a car and goes flying. (4)

Steak ‘n Shake, “Workaurant” (TV Commercial, 2003)
A man suddenly remembers to get ketchup. (4)

Under The Tuscan Sun (Sep 26, 2003)
Lighting strikes a washing machine outside the villa. (Inaudible)

Kill Bill, Vol. 1 (Oct 10, 2003)
The bride slices one of the bad guys during the black and white fight sequence. (4)
Later in the sequence, one of the bad guys falls down the stairs. (4)

Angel, Episode 94, “The Cautionary Tale of Numero Cinco” (TV, Nov 5, 2003)
While a security guard is checking out the basement of a warehouse, another man gets attacked. (4)

Star Wars: Clone Wars, Chapter 4 (TV, Nov 12, 2003)
Durge shoots a trooper sniping at him. (3)

Looney Tunes: Back In Action (Nov 14, 2003)
While talking to DJ (Brendan Fraser) via the wall portrait, Damian (Timothy Dalton) blows up a bad guy with a grenade. (4)

Peter Pan (Dec 12, 2003)
A pirate falls from the ship’s rigging into the water. (4)

The Lord of the Rings: The Return of the King (Dec 17, 2003)
A dragon drops a Gondorian soldier to the ground. (4)
Legolas climbs a mumakil and throws one of its riders to the ground below. (4)

Comcast, “Broadband Goddess” (TV Commercial, 2004)
The “Broadband Goddess” kills an online game opponent. (4)

Win A Date With Tad Hamilton! (Jan 23, 2004)
Pete (Topher Grace) is channel surfing and runs across a war movie where someone gets blown up. (4)

Star Wars: Clone Wars, “Chapter 12” (TV, Mar 29, 2004)
A seismic tank stomps the ground, sending everyone flying. (4)

Hellboy (Apr 2, 2004)
A grenade blows a man into the portal, who disintegrates while screaming a Wilhelm. (4)

Star Wars: Clone Wars, “Chapter 17” (TV, Apr 5, 2004)
A trooper gets thrown around by an invisible force, smashing his head on a tree limb. (3)

Freddy vs. Ghostbusters (May 13, 2004)
A poltergeist scares customers out of a bar. (4)

Troy (May 14, 2004)
Greek soldiers fall to Trojan arrows outside the city walls. (4)

Angel, Episode 110, “Not Fade Away” (TV, May 19, 2004)
Lindsey slices a Sahvrin with a sword. (4)

Harold & Kumar Go To White Castle (May 20, 2004)
Harold gets knocked off a cheetah. (4, pitched up)

Ghost Rock (Jun 8, 2004)
A bad guy falls through a railing during the first shootout. (4)

Spider-Man 2 (Video Game, Jun 29, 2004)
In a cinematic where Dr. Octavius’ experiment goes awry, a light falls from the ceiling, conking a man on the head. (4)

Anchorman: The Legend of Ron Burgundy (Jul 9, 2004)
During a street fight between rival newsmen, someone goes flying into a car. (4, pitched down)

Paparazzi (Sep 3, 2004)
Rosner wipes out on his motorcycle and flies off the edge of a cliff. (4, barely audible)

Sky Captain and the World of Tomorrow (Sep 17, 2004)
The crowd scatters as the robots go stomping down the street. (4)

Taxi (Oct 8, 2004)
People scatter as the getaway car speeds down a busy sidewalk. (4)

Venture Bros., Episode 106 “Tag Sale – You’re IT!” (Oct 9, 2004)
When #21 and his new lightsaber meet up with Brock. (4)

Team America: World Police (Oct 11, 2004)
Gary shoots a soldier off a balcony. (4)

C.S.I. – N.Y., Episode #105, “Grand Master” (TV, Oct 27, 2004)
At the beginning of Act 2, the scream is heard during a flashback of a man stabbed in the neck. (4)

Medal of Honor: Pacific Assault (Video Game, Nov 2, 2004)
The petty officer escorting Conlin to the PT boat in Pearl Harbor gets killed. (4)
A marine gets killed on Tarawa. (4, pitched up)

I Am David (Dec 3, 2004)
A policeman gets clubbed in the back during a street riot. (4)

Drawn Together, Episode #107 “Dirty Pranking Number 2” (TV, Dec 8, 2004)
A man gets zapped by alien Insectibots (with hats) at the zoo. (4)

American Dad, Episode 1, “Pilot” (Feb 6, 2005)
Stan runs up an escalator, knocking people off of it. (4)

The Pacifier (Mar 1, 2005)
An explosion blows a man off a boat during the opening action sequence. (1)

The Ring Two (Mar 18, 2005)
Rachel (Naomi Watts) leaps off a cliff. (4)

Star Wars: Clone Wars, “Chapter 24” (TV, Mar 24, 2005)
General Grievous shoves a trooper through a window. (3)
Grievous’ droids force two troopers off a ledge. (4)

Conquest of America, “Southeast” (TV, Mar 28, 2005)
A man is shot during the ship-to-ship fighting at Fort Caroline. (4)

Sin City (Apr 1, 2005)
Marv (Mickey Rourke) tosses a cop from a car. (4, pitched up)

Lego Star Wars (Video game, Apr 2, 2005)
In the Episode III, Battle Over Coruscant level, you utter a Wilhelm whenever your ship explodes. (4)

Family Guy, Episode 401 “North by North Quahog” (TV, May 1, 2005)
During a car chase inside a mall, a piano player leaps out of the way. (4)

Kingdom of Heaven (May 6, 2005)
During the climactic battle, when the Muslims cross the first white rocks and Christians fire for the first time.

Monster-In-Law (May 13, 2005)
Charlie (Jennifer Lopez) is channel surfing and hears a Wilhelm. (4)

Family Guy, Episode 404 “Blind Ambition” (TV, May 15, 2005)
Peter and a chicken fall off a train onto a handcar, knocking its occupants off. (4)

Star Wars: Episode III – Revenge of the Sith (May 19, 2005)
A Republic ship’s laser cannon explodes during the battle over Coruscant. (4)

Madagascar (May 27, 2005)
People in Grand Central Station flee from the Alex the lion. (4)

American Dad, Episode 5 “Roger Codger” (Jun 25, 2005)
Agent Duper throws a hand grenade. (4)

Fantastic 4 (July 8, 2005)
A couple of Wilhelms are heard during the final fight, once when the bus is thrown, and again shortly thereafter. (4)

Thank You For Smoking (Sep 9, 2005)
During the footage of the Kent State shootings. (4)

Family Guy, Episode 415 “Perfect Castaway” (Sep 18, 2005)
Peter drives a Delorean through a wall. (4)

Wallace & Gromit: The Curse of the Were-Rabbit (Oct 5, 2005)
By a villager, as the were-rabbit begins his rampage after picking up Lady Tottingham. (4)

Get Rich or Die Tryin’ (Nov 9, 2005)
Some folks get gunned down in a recording studio. (4)

Night Stalker, Episode #107 “The Sea” (TV, Unaired, 2005)
A phantom biker mows down a SWAT team. (4)

Storm (Nov 17, 2005)
The first Swedish film to feature a Wilhelm, during the first comic book scene.

Æon Flux (Dec 2, 2005)
A Breen soldier falls off a roof. (4)

Masters of Horror, Episode 6, “Homecoming” (Cable TV, Dec 2, 2005)
A zombie gets blasted with a shotgun. (4)
A zombie gets dragged by a car. (4)

King Kong (Dec 5, 2005)   
During the dinosaur chase, a man falls off a cliff. (4)

Drawn Together, Episode 212 “The Lemon-AIDS Walk” (Feb 22, 2006) 
Captain Hero takes steroids. (6, reversed and processed)

Drawn Together, Episode 213 “A Very Special Drawn Together Afterschool Special” (Mar 1, 2006)  
During a barroom brawl. (4)

16 Blocks (Mar 3, 2006)
During the bus hijacking scene. (4)

Drawn Together, Episode 214 “The Drawn Together Clip Show” (Mar 15, 2006)
The Producer opens fire on the audience. (4)

She’s The Man (Mar 17, 2006)
As Viola  (Amanda Bynes) enters her dorm room dressed as Sebastian, a Wilhelm is heard in a video game someone is playing. (4)

Abominable (Apr 10, 2006)
Ziegler get grabbed by Bigfoot. (4)

American Dad, Episode 21, “Helping Handis” (Apr 30, 2006)
Mob guys beat a man tied to a chair. (4)

Over The Hedge (May 19, 2006)
A dragonfly gets zapped in a bug zapper. (Processed)

X-Men: The Last Stand (May 26, 2006)
In the final battle, a mutant becomes human again and falls from underneath a tower. (Deleted scene, 4)

Cars (Jun 9, 2006)
In Lightning McQueen’s dream sequence, a car gets zapped. (4)

Venture Bros., Episode 219 “Hate Floats” (Jul 2, 2006)
The Monarch, Dr. Venture and the henchmen come out of the door just before the closing credits. (4)

Monster House (Jul 21, 2006)
Zee and Bones are watching a scary movie. (6)

Accepted (Aug 18, 2006)
A skateboarder falls outside the school’s entrance. (4)

Black Sheep (Sep 10, 2006)
While trying to get into a car to escape the sheep, a man is dragged down by one of them. (4)

Venture Bros., Episode 223 “I Know Why The Caged Bird Kills” (Sep 24, 2006)
The Monarch and his henchmen mistakenly raid an office. (4)

Lifted (Oct 14, 2006)
At the very end, the abductee finally awakens, and gets out of bed… (4)

Flushed Away (Nov 3, 2006)

Norbit (Feb 9, 2007)
During the opening credits, 5-year old Norbit and Kate are watching a scary movie, wherein the scream is heard. (4)

Are We Done Yet? (Apr 4, 2007)
Chuck throws a flaming stick at Danny’s party. (4)

The Invisible (Apr 27, 2007)
At a party, someone gets thrown into the pool. (4)

Family Guy, Episode 93 “No Chris Left Behind” (May 6, 2007)
During the chicken fight, a biplane pilot is thrown from the plane. (4)

Shrek the Third (May 6, 2007)
After Prince Charming rallies the fairy tale characters to his cause, a barfight breaks out. (4)

Transformers (Jul 3, 2007)
Sam kicks Frenzy’s decapitated head over a hill. (4, pitched up)

License to Wed (Jul 3, 2007)
During the marriage road test, an old man on a scooter crashes into a car. (4)

Juno (Sep 1, 2007)
Juno and Mark watch a horror movie. (4)

Dragon Wars (D-War) (Sep 14, 2007)
During the flashback (within the flashback), a dragon steps on a villager. (4)
A dragon throws a cop into a car’s windshield. (4)

Death Proof – Extended DVD (Sep 18, 2007)
Stuntman Mike’s car goes flying after wiping out the carload of babes. (4)

Superman: Doomsday (Direct-to-video, Sep 18, 2007)
Miners release Doomsday, who goes on a rampage. (4)

Resident Evil: Extinction (Sep 21, 2007)
The guy on the flamethrower gets attacked by the ravens. (4)

Family Guy, Episode 516/522 “Blue Harvest” (Sep 23, 2007)
An explosion on the Death Star sends a stormtrooper flying. (4)

American Dad, Episode 44, “Meter Made” (Oct 7, 2007)
During the CIA raid at the end, somebody gets blown up. (4)

30 Days of Night (Oct 16, 2007)
A vampire throws someone off a roof. (4)

Enchanted (Oct 20, 2007)
When Narissa transforms into the dragon, a man is flung across the room. (4)

Your Friend, The Rat (DVD, Nov 6, 2007)
A chalkboard drawing of an astronaut gets frightened by a rat. (4)

Ben 10: Race Against Time (TV, Nov 11, 2007)
Eon knocks down a Plumber. (4)

The Mist (Nov 21, 2007)
Cornell gets killed by the creatures. (4)

The Water Horse: Legend of the Deep (Nov 25, 2007)
The water horse knocks a soldier off a boat. (4)

American Dad, Episode 50, “The Most Adequate Christmas Ever” (Dec 16, 2007)
Stan shoots down two angels during the chariot chase. (4)

American Dad, Episode 52, “Tearjerker” (Jan 13, 2008)
In the opening “teaser” sequence, one of the pursuing evil agents hits a tree while in midair. (4)

Meet the Spartans (Jan 24, 2008)
The Spartans force the Persians off a cliff. (4)

Over Her Dead Body (Feb 1, 2008)
Dan falls in the kitchen. (5)
A cherries jubilee explodes in Ashley’s face. (4)

Zombie Strippers (Feb 23, 2008)
A zombie stripper throws a man into a wall. Hard. (4)

Kung Fu Panda (May 15, 2008)
Tai Lung smashes a guard with a mace and flings him through the air. (4)

Speed Racer (Apr 28, 2008)
Spritle and Chim Chim hit someone with an electric cart. (4)

Indiana Jones and the Kingdom of the Crystal Skull (May 22, 2008)
A student in the library screams as Mutt and Indy nearly crash into him. (4)

Venture Bros., Episode 3-30, “The Buddy System” (Jun 29, 2008)
One is heard under a graphic during the introduction, and later when Brock pounds a soldier. (4)

Venture Bros., Episode 3-35, “Now Museum–Now You Don’t” (Jul 27, 2008)
Team Venture smashes into the meeting with a giant drill. (4)

Buffalo Wild Wings (TV Commercial, 2008)
A sports mascot is blinded by a really bright flashbulb. (4)

Tropic Thunder (Aug 13, 2008)
During the helicopter raid at the beginning, an explosion kills a soldier, and Portnoy shoots another. (4)
Tugg throws Half Squat off his back (and repeated over the end credits). (4, pitched up)

Star Wars: The Clone Wars (Aug 15, 2008)
A clone trooper gets shot outside the monastery. (4)

Back at the Barnyard, “Otis For Mayor” (Sep 25, 2008)
At his press conference, Bigfoot flips out and throws a guy. (4)

Bolt (Nov 17, 2008)
Rhino is changing channels on the TV. (4)

The Day The Earth Stood Still (Dec 10, 2008)
Gort smashes through a door, which lands on some soldiers nearby. (4)

Knowing (Mar 9, 2009)
Heard during the subway crash scene. (4)

Monsters vs. Aliens (Mar 19, 2009)
B.O.B. squeezes out a Gallaxhar clone, sending him over a walkway. (4)

Reaper, “My Brother’s Reaper” (May 9, 2009)
Morgan gets attacked by demons. (4)

Up (May 13, 2009)
As the dogs fall into the river, one of them screams a Wilhelm. (4)

Inglourious Basterds (May 20, 2009)
In the film-within-the-film, “Nation’s Pride,” the Wilhelm Scream can be heard when a soldier is shot and falls from a window. (4)

Princess Protection Program (May 20, 2009)
Joe swings from a banner and knocks two guards over a table. (4)

Cloudy with a Chance of Meatballs (Sept 18, 2009)

The Simpsons “Million Dollar Maybe” (Jan 31, 2010)
Mr. Burns shoots Nazis in a WWII video game – all the Nazis scream classic Wilhelms. (4)

Iron Man 2 (May 7, 2010)

Breaking Clays on the Easton Estate

A day of Breaking Clays on the Easton Estate. It looked splendid, the sun was glorious and the mood fantastic as the thirty five teams of shooters tucked into Hot Bacon Rolls and fresh coffee at the first ever Break Charity ‘Breaking Clays’ Charity Clay Pigeon Shoot. The collaboration between Break Charity, Longwater Construction Supplies, Almary Green & Churchills of Dereham was always going to provide something pretty amazing, but ‘Breaking Clays’ is destined to be one of the hottest events on the Calendar in Norfolk. Offering corporate clients a chance for some great shooting mixed with nice food, hospitality, charity auction and some brilliant networking, ‘Breaking Clays’ Clay Pigeon Shooting provided a completely fresh approach to corporate Charity Events.

Breaking Clays by Break Charity

‘Breaking Clays’ was supported through the day by Break Charity Patron, Jake Humphrey, who not only spent the day with all of the guests, but also shot for one of the Teams and finished the day with a hilarious anecdotal speech detailing his rise from Children’s television to the role of one of Sports best known presenters in the industry. Jake also presented the introduction for the Breaking Clay’s Promotional Video.

[vimeography id=”1″]

Airdog Drone – GoPro Quadcopter

Airdog

Blanc Creative saw Airdog and simply thought this is awesome and could not resist backing the project. Blanc Creative are extremely pleased to be adding this awesome piece of technology to their growing list of video production equipment. The first international shipment of Airdog will include a Blanc Creative unit when Airdog literally launches at the end of 2014.

AirDog is a small, agile, foldable quadcopter, especially designed for filmmakers and action sports enthusiasts who use GoPro cameras.

Blanc Creative Video Production Norwich

Like its canine namesake, AirDog automatically follows you wherever you go, whatever you do. It’s not bothered by pelting rain, freezing temps, massive waves, or freaking insane places. AirDog doesn’t say “no.” It just follows, flying right along.

AirDog is your sidekick, just in case you can’t rent a helicopter plus professional photographer to take a video of your black diamond run. AirDog is your personal training assistant, allowing you to review what you’re doing right, and where you need to improve. AirDog can transport you to views that you never thought possible. AirDog can persuade others to join you in your extremes.

Just strap the AirLeash (tracker device) on your wrist or helmet, and the AirDog is ready to follow you

Inside, AirDog is really complex technology. But using and controlling AirDog is really simple.

Here’s the basic idea

AirDog follows a signal from the programmable tracker – AirLeash. We could use a smartphone, but you need more precise tracking for actions sports. So we designed AirLeash.

The AirLeash is a small waterproof computerized tracker with clever software and sensors inside. It sends signals to the AirDog, indicating exact movement trajectory.

It may look bulky now, but as soon as we start production it will be half the size and with multiple attachment opportunities (helmet, snow-googles, wrist, bike handle-bar, etc)

Blanc Creative Video Production Norwich will be the first to show off AirLeash, shown in this picture is current working prototype. It is going to be two times smaller when we launch production.
AirLeash shown in this picture is current working prototype. It is going to be two times smaller when we launch production.

The drone performs inflight calculations to correct its flying pattern, and points the camera at the user wearing AirLeash.

Takeoff and landing is completely autonomous, freeing you to focus on your performance. It will land at the end of your track, or return to the takeoff spot when the battery begins to run low. An alarm on the AirLeash tells you when AirDog’s battery is too low to continue.

We spent countless caffeine-fueled hours, hacking intelligent flight code algorithms. The result is functionality that allows AirDog to follow you while you’re riding down the slope or flipping around on a halfpipe. You don’t have to worry about controlling the camera.

Strap it on, cue it up, and do epic things.

There are six Follow modes that you can configure and control with your AirLeash and smartphone app. Each one is a great choice and will deliver stunning results, regardless of your sport. You’ll probably want to use all six.

1. Auto-follow. Will work with almost any sports. In this mode AirDog will follow you repeating exactly your movement trajectory while maintaining its position in preset distance and altitude from you. It will follow you at speeds up to 40 mph.

2. Relative position follow. In this mode AirDog will maintain constant offset relative to magnetic north from the rider. For example, you can set it to keep a 10 meter distance at 4 meters high to the east from your position. Even when you change your direction, the AirDog will stay at the same preset angle from you. We suggest this mode for straight line wakeboard cable parks, surfing, and some other sports.

3. Follow track. This is the safest way to operate AirDog. Simply go for one lap with AirLeash and it will record your track. Then adjust AirDogs trajectory to your liking in smartphone app. AirDog will repeatedly fly over the exact set trajectory and the camera will be continually adjusted to aim at the rider.This is the most creative mode where you can become a true director of your movie. Adjust AirDog’s trajectory to avoid obstacles like buildings or trees. You can even make it to shoot you from different angle on different spots/kickers in the track. It might sound complicated, but its a simple few tap process in AirDog smartphone app.

4. Hover and Aim. The Hover and Aim setting allows AirDog to stay in one position above the ground, but constantly directing the camera at the AirLeash. This setting is perfect for tight places such as smaller skateparks, narrow forest trails, or for activities such as bungee jumping or base jumping, where clearance from equipment is important.

5. Circle. In this setting, AirDog makes circular rotations on a set radius and altitude, keeping the camera aimed at the AirLeash. This for slow speed or static shots to show impressive view around you.

6. Look down. The most simple mode but can produce very stunning results. Simply “walk” your AirDog above a ramp or kicker where you are about to throw some epic tricks and with push of a button it will freeze its position and aim camera straight down. Now make sure you don’t go too high.

Not satisfied with all these amazing options? No worries.

We’ll always be adding new flight modes through firmware and app updates. We depend on user feedback to continually develop Airdog into something that’s jaw-dropping and awe-inspiring.

The AirDog is designed to go farther and higher than you thought possible. If you’ve ever wanted to shoot an edgy music video from off a cliff, the AirDog is your solution. If you’re shooting an indie movie, and want some clutch aerial shots for the car chase scene, the AirDog is happy to oblige.

Here is little longer story about why we created “AirLeash”

The AirDog uses a unique dedicated tracker called “AirLeash” that guides and controls the AirDog in flight. Why did we invent a new device? Why not just use a smartphone app?

A year ago when we started developing the AirDog, we thought it would be a great idea to make AirDog follow a smartphone. We abandoned this idea really quickly.

Here’s why.

1. Smarphone’s Poor Usability in Many Sports Have you ever tried to use your smartphone while surfing a huge wave? Yeah, the water might be a problem. How about using it while executing a cab 5 double grab? Those gloves would kind of get in the way. What about emergency situations, where terminating flight and landing the AirDog is important?

A smartphone was simply not an option if we wanted to maintain safety or efficiency.

2. Lack of Vital Sensors for Precise Auto-follow In testing, we discovered that average smartphone GPS accuracy in a horizontal plane is about 5-10 meters. The margin of error doubles when measuring altitude.

We realized that if we wanted a precise flight tracker, we needed extremely high level sensors. In addition, we would have to develop complicated sensor fusion algorithms to calculate and predict movement trajectory while keeping the camera aimed at rider all the time.

Technologically, no smartphone has such capabilities.

3. Limited WiFi and Bluetooth range Different smartphones have different ranges, but it was clear that anything beyond 30-50 meters was not possible. This can be problem when you’re surfing out in the ocean 350 meters from the drone, and want it to launch and come to you. Or, let’s say you’re riding downhill at 30 mph, and the drone just loses signal. You could potentially lose your drone forever! The stringent standards of AirDog required something with long range power.

As amazing as smartphones are, they simply can’t meet the high demands of many action sports. In true innovation style, we ditched our idea, went back to the drawing board, and created a solution.

The result is better than we hoped. It’s an easy-to-use, sturdy, reliable, long range wireless transmission and custom-developed tracker. It’s called AirLeash.

What do you get when you throw aviation experts, entrepreneurs, programmers, developers, and extreme sports fanatics into a box, and shake it up?

You get us. We’re kind of a quirky group.

Our team at all its glory
Our team at all its glory

We love doing something fanatical like MX, wakeboarding, snowboarding, kitesurfing, skating, surfing, or other daredevil stunts. But when we get sort of serious, we’re cooking up technology that’s just as extreme as the action sports we love.

AirDog is the product of years of development, the pinnacle of drone technology, the apex of sports videography. (And it took a heck of a lot of coffee.)

Now, we’re ready to introduce this mind-blowing technology to extreme sports fans all over the world.

This invention is a dream come true.

If you’re already an experienced remote control (RC) pilot, you’ll love Airdog’s manual flight features. Although AirDog boasts fully autonomous flight modes, you can also use it for FPV (First Person View) or indoor video shooting with your RC transmitter. Simply connect any TX module that supports PPM mode and has more than 6 channels, and fly AirDog completely manually.

But there’s more! You can combine AirDog’s auto-follow feature with manual control. Simply attach the AirLeash tracker to the object you want to shoot — car, boat, animal, whatever — and manually turn follow mode on or off whenever you want to switch to or from manual mode. This way, you can use the auto-follow tracker with enhanced RC maneuvers to make circular fly-around moves at the precise radius and speed.

With this amazing combination of auto-follow and manual control, AirDog is a total game changer in aerial video shooting. You won’t believe the creative possibilities.

So you want to make videos that look drop dead awesome, professional, and really top-notch. We get that.

We designed AirDog, while chanting the mantra “stable, stable, stable.” Okay, maybe it wasn’t exactly like that, but you get the idea. We think stability is important, and we obsessed over it.

AirDog uses  2 axis gyro-stabilized gimbal with the following features to make sure that your aerial videos are as stable as a tripod on a granite slab. Here’s what we engineered:

– Auto pitch and yaw – camera will always be pointed to the tracker;
– Horizon alignment (roll stabilization);
– Vibration isolation;
– AirDog is the only drone that carries GoPro in its protective casing, your camera will be happy for that.

In other words, your GoPro footage is stable as anything, even while airborne, even while flying at 40 mph, and even while tracking your progress on the slalom.

To use AirDog, simply attach your GoPro to the drone’s gimbal and you’re ready for stable action shots.

Early gimbal prototype test demonstrates camera stability.

2d9b19397d9621b685ec673d39e29e5a h264 high
 PLAY

Continue reading

Winsor Bishop Sparkle at Royal Norfolk Show 2014

[heading subtitle=””] Winsor Bishop Sparkle at 60th Royal Norfolk Show [/heading]

Winsor Bishop, premier Norwich Jewellery store, really did embraced the true meaning of a very Royal Norfolk show when their spectacular Avenue 6 store received a visit from Prince Edward, Earl of Wessex Price Edward popped in for a chat with Winsor Bishop owner,  Sophie Fulford as he made his way around the Norfolk Showground on a glorious day, where the weather held and the inevitable rain thankfully stayed away.

Continue reading

Fosters Solicitors Time Lapse Teaser

Fosters Solicitors Time Lapse Video

The East Anglian Game & Country Fair is an annual two day, family event held at the Norfolk Showground, Norwich.

Blanc Creative produced a little Time Lapse Teaser from the first day and Fosters and a full video will follow very shortly. Their fabulous team, clad in Hunter Wellington Boots were armed with sweets and complimentary drinks for anybody who wanted to hear more about what the business offers, or just popping by for an informal chat.  

Continue reading