Colman’s Mustard Mark 200th Bicentenary with Pop up Restaurant in Home City of Norwich
To mark its 200th anniversary, Colman’s Mustard celebrated great British food by creating Britain’s ultimate comfort dish…Sausage Macerole. To launch the new fusion dish, Colman’s opened the comfort canteen in its hometown, Norwich. The comfort canteen was officially opened by the Sheriff of Norwich, for one day only, serving up hundreds of complimentary dishes of the new Sausage Macerole. Blanc Creative were assigned to cover the landmark celebrations delivering commercial photography and a video production to mark the celebrations held in Norwich City Centre.
Colmans Mustard 200th Bicentenary
This month, Colman’s is celebrating its bicentenary, just seven years after the future of the UK’s only home-grown spice came under serious threat. Norwich has been the home of Colman’s mustard for 200 years. The factory now employs over 120 people and each year more than 2,000 tonnes of mustard seed is dried, dressed and milled into flour on site. However, just seven years ago the future looked very different for English mustard and its growers. Colman’s was faced with the prospect of importing far more ¬foreign seeds, jeopardising its right to continue labelling its mustard ‘English’. While today 100 per cent of the white seed that is used to make Colman’s English Mustard comes from Cambridgeshire, Lincolnshire and Norfolk, in 2007 growers based in these areas had one of their worst crop yields on record. This was down to years of lack of investment in plant breeding, dwindling harvests and poor weather. Meeting with the growers, Unilever agreed to invest £20,000 into agronomy support and into DNA testing research work at the John Innes Centre in Norwich. The brand’s bicentenary year, 2014, was set as the deadline to see if they could turn the tide. If they did not succeed, they decided they would no longer grow mustard. Thankfully they did and the English mustard market is still alive and thriving.
About Blanc Creative
Starting out as a purely photography driven business under the name of Blanc Photography. During that time, we established ourselves as one of the leading names in Norfolk for Commercial Photography, won Travel Photographer of the Year 2013 and worked across the country and internationally on a wide variety of projects. We are constantly striving to deliver new styles to clients and video production was a natural progression from that of still image into the world of moving image and video production.
Video marketing is one of the biggest growth areas in corporate marketing. If your business doesn’t showcase video productions, then there is a good chance that you will be losing engagement. Video significantly boosts online sales through improved search rankings and social media while providing a great experience for your target audience. We offer a great range of video production from promoting new startup businesses, to making sure that your brilliant products receive the attention they really deserve.
We’d love to hear your ideas! For further information, please call Blanc Creative on Tel: 01603 893748 or Mob: 07871 364041 to speak with one of the team. Alternatively, simply use the contact box provided!