Tips for Humanising Your Website
I recently read a Linkedin Post from StevenThompson, a former college who I worked with when we were both Police Officers. Steve now runs a PR company called BIGDaddy Digital and I run Blanc Creative, a Commercial Photography and Video Production business. Steven wrote a short post about people paying more attention if you’re Humanising your website and your social media posts. With so many people throwing ideas about how you should run your business, it’s difficult to know what to take in, but this one really stuck in my mind and a week later, I was re-designing my whole website. There are always so many consideration to make when building your new pages. Trying to play off google crawling your content for maximum site hits, getting your business message across to potential clients and perhaps even giving the impression that your business is ten times bigger than it actually is. It’s a fine line between being truthful and playing a game of ‘smoke and mirrors’ and I’ve been personally so guilty of working terribly hard to deliver such a dynamic and professional overviews of how great our business is at Blanc Creative, that I’ve actually lost a sense of telling people what ‘really’ matters and the concepts that make our own company stand out from others in an otherwise saturated market.
The first step in Humanising your website is about taking an honest approach to your values and knowing that you can deliver your product and services that you’re writing about. It’s no secret that people are more likely to engage if they see a personable, real side to your business and less like your content had been written by artificial intelligence. However, humanising your website can be a difficult task. It a strange phenomena that making something “human” can be so alien but writing content for blogs and web pages is time consuming and needs a lot of thought. Sure, you can pay somebody to do it, but many small businesses don’t have the budgets to employ as team of copy writers and designers to think for them.
What is Humanising?
The official terminology is;
tr.v. hu·man·ized, hu·man·iz·ing, hu·man·iz·es
In a nutshell, Humanising is simply about giving it a “human” touch. It shouldn’t be too difficult to be yourself. I’m sure you gain new business through to talking to people and verbally communicating, so it should be a natural transition to do the same on your website and on social media. I spoke with Steven today about the very subject of Humanising and communicating in a human way through social media and he said one very true comment that people don’t actually humanise on social media or like posts, through a fear of being judged by others. If you’re posting in a professional manner and your content is not offence, contentious or inappropriate, then surely, this can only increase you profile positively online.
How exactly do you Humanise Your Website?
Your ‘About Us’ Page
The ‘About Us’ page is the best example of humanising your website. It’s a phrase that I actually don’t personally like because ‘About Us’ oozes traditional non-humanised Bios. Tell people about who you are, what makes you tick and how great it’s going to be working with you. There’s no set rule behind this. You have to do what’s right for you, however, you should check out this great article about Bio Pages on the subject from BLOGTYRANT. Tell people about what you do, who you are, and why you will appeal to them. It doesn’t have to be complex. My previous ‘About Me’ Page was so long, even I got bored of reading it. So, why would I think for one minute that visitors to my page are going to take the time to do the same. Wishful thinking perhaps. So my own profile has been stripped down and replaced with bold, bullet points and a few humanised facts. It can be simple, but engaging. Who you are and what you do can be summed up in a few words Personalising sections of this page will leave visitors feeling like they know a little bit more about you and makes the process of determining if they’d like to do business with so much easier.
Humanising your website with plain English wording is a great tool. Complex sentences and sector-specific terminology is a great way of trying to increase your own professionalism but turning potential customers away. We like to shout to our clients that;
“We’re a multi faceted Limited Company operating with a diverse corporate portfolio and capabilities for transnational assignments for globally recognised enterprises.
However, the harsh reality is;
Not only do we offer great photography, but we also shoot creative video productions. We work with all sizes of business, from sole traders through to large international companies”
You may think you sound super smart but the reality is, you’re probably putting off a huge chunk of potential business and you look unapproachable.
It contains keyword-stuffed copy.
I mentioned in my opening paragraph about Google crawling your website. Remember back in the days, people would include 50 keywords in the same colour as the page they were writing so they’d appear invisible and hope that nobody would hover of the words and expose what they were doing. I’ve been so guilty of writing copious amounts of utter rubbish because I thought it would be great for my website to keep me up on Page 1. We live in an age where people don’ t have the time to read website material, particularly when it’s generated solely for the purpose of key wording.. Humanising your website is great. Humanising your website is really great. Who wouldn’t want to be Humanising your website? Do you understand what I’m saying? Keywords are crucial to driving SEO success, but the algorithms are so complex now, over key wording will result in your site tumbling through the rankings when you’re penalised. Keeping your content fresh, clean and up to date is really great.
It will keep visitors interested in you and your business. How many times have you been back to a website and seen a post for an event that happened six months ago still on their home page or the same material present year after year? We’re in the process of making our messages BOLD, CLEAR & CONCISE without the need to overdress the messages we’re giving out. It’s not a quick process, but a steady progression and as things take shape, you may feel like me, that a big weight has ben lifted off your shoulders. It’s your product and services that sell and your own personalities that drive these. Look at how much repeat business you receive and ask yourself why? Because the chances are, it’s not down to having the fanciest descriptions and biggest words online.
Blogging is a great tool and we’ll tell you just why that is?
If you’re reading this, you’ll know the importance of a blog on your site and you’re missing out on huge opportunities. Not only will you gain more ranking opportunities, but your blogs are an awesome way to Humanise your Website too. Write about things you enjoy but try and engage people with the topic. Leave open a comment box and once people start talking, it’s a great way to communicate and show that you’re actually human. Don’t be frightened about blogging about fails. Often your audience is going to relate far more when you share your failures over your successes. Don’t ever discuss air out your dirty laundry, but sharing stories of overcoming barriers is a great way to let people know you’re human. Life experiences are invaluable, especially stories of how your business helped customers overcome failure or problems. You can’t beat a good news story.
It’s so easy to post out your blogs and your pages day after day and hope that people will click on your content, without giving anything in return. To show the real, diverse faces behind your brand, you need to communicate with people. Take a few moments each day to actually engage with others posting on social media or forums at least once. It’s all it takes to increase you online profile and to allow people to identify with you as a person. Think about who your target audience currently are and who you would like them to be. If somebody comments on your post, then reply to them. People won’t take the time to engage with you or your service or product unless you become part of the conversation. We live in an age where you’re accountable for every spect of your business, so make all of your hard work count and start being a human.