Business portraits & Construction Photography. The perfect partners for an undervalued industry.
Commercial Photography, whether indoors or outdoors, are both really important elements of any imager portfolio for companies. of all sizes who wish to promote the services and important employees. The construction industry is just one genre of business that has historically been undervalued in the commercial image spectrum, where in reality, deserves so much more. You only need to search Construction Photographers, Industrial portraits and Construction site photography to find amazing building bathed in glorious light, towering cranes, glorious part-built skylines and some great plant machinery. Look a bit closer and on the whole, the role of the construction worker documented with professional construction photography is sadly lacking from not only the portfolios of many photography businesses, but also the marketing materials of many building firms, ground working companies and construction specialists. Business portraits are very worthy collateral for any business or commercial operation, where experienced workers are a key part of your infrastructure. Website are one of the most fundamental marketing channels, offering sizeable opportunities to promote services and products, and to articulate the values behind a company’s brand. Websites are now much more than a must have landing page to find an email or telephone number. The digital marketing explosion is an opportunity for storytelling at its’ best and a fantastic chance to promote the experience, knowledge and trusting nature of the people who promote your companies ethos and values on a daily basis.
Unique Commercial Photography for company websites
Many businesses think it’s easier and cheaper to use stock photography on their websites, but in fact it isn’t. Stock photography is lazy and unauthentic and will potentially detract users of viewing your site properly. You may be wondering why? Using photographs humanise your brand, but not when they are all stock photographs pulled from a stock site. They often lack variety so it’s difficult use them over a period of time. Trying to showcase Construction Photography for example is even more difficult because more often than not, specialist images on stock sites are from a variety of companies, where plant machinery, safety equipment and procedures vary dramatically. Showcasing North American Building work on a UK site simply won’t cut it. Business Portraits are even more difficult. Try profiling your staff to clients with fake staff and non-branded work clothing is almost an impossibility and can really de-value your professionalism and marketing concepts. Bespoke commercial photographs genuinely has a place in virtually every type of company who has an online digital or printed media platform. If you really want to show your customers what you offer and represent your business properly then it’s best to hire a professional photographer.
Business Portraits & Construction Photography case study – J Riley Contracting Ltd
We’ve been involved with the construction, industrial sectors for many years providing professional photography for Property Developers, National Construction Companies and Groundworkers. Our range of services includes, Drone Filming, Interior Photographs and Press & PR Photography. We were pretty excited when we were commissioned by J W Riley Contracting Ltd to build a full library of images including business portraits and commercial photography as well as producing promotional videos for social media. J W Riley Contracting Ltd are a Norwich based business delivering a diverse range of groundwork services to clients in Norfolk, Suffolk and Cambridgeshire. They specialise in both domestic and commercial groundworks and offer tailored solutions for every type of project. They work both commercial companies and domestic customers, so trust, a professionalism and experience were all factors that Director James Riley wished to re-enforce on the companies website. They operate within the agricultural environment conducting Vegetation Clearance, Tree Shearing, Forestry and Lakeside Clearance, Ditch, farm and hedge maintenance and mulching so our brief was to capture as much professional content that would be used for a new website launch, Linkedin, Facebook and Instagram platforms. We work regularly with the business, delivering affordable new construction photography content that keeps the company website fresh, engaging, creative and modern. Portraits can be updated on site throughout the year to reflect changes in style or looks of staff and also gives a chance to showcase new plant, machinery or processes that the company introduces to its’ services.