Restaurant food photography in a pandemic culture
Restaurant Food Photography has literally exploded over the past twelve months. The Covid-19 Pandemic ravaged restaurant trade across the UK. Following an initial three months of lockdown due to coronavirus, restaurants in the United Kingdom were allowed to re-open only to be hit with further extensive closures. As of December 20, 2020, the percentage of seated restaurant diners in the UK was around 44.35 percent lower than the last year’s figures. The hospitality industry has been looking for new ways to stay agile while also staying true to their values. It isn’t easy to change the core of a restaurants operation but for many predominantly eat-in establishments, the only infallible solution for survival during the COVID-19 crisis for many is online ordering for restaurants.
We’re living in an age of working from home, third-party delivery services and collect by car and professional restaurant food photography is now playing a big part in promoting the role of the restaurant in really uncertain times. The rise of the online men and visual platforms like Instagram are an essential part of the dining experience as customers have much more time to search for the meals they’d like to eat online. People shop with their eyes and attractive, professional restaurant food photography is experiencing a serious upturn. Social platforms and Commercial food photography doesn’t need to be shot in a studio. As a Norfolk based Commercial Photography business, Blanc Creative have seen a definite shift towards real food photos, shot onsite with natural lighting and no gimmicks.
Why Shoot your Restaurant Food Photography on location in your restaurant
1. Socially distanced food photography
Regardless of the size of your restaurant, it’s pretty much guaranteed that there will be locations available in the dining area, kitchen or even outside with natural lighting that will blend itself to affordable restaurant photography. Social distancing should be achieved with ease, especially as most restaurants will have already been set up as Covid safe environments. Meals can be presented and handed over safely to the photographer, who can then utilise any accessible areas in the restaurant. It’s important to remember where the photographer has been from a perspective of cleaning after the shoot has finished.
2.Styling your Restaurant Food Photography
At least half of great food photography is styling. There’s no need to employ food stylists. Your chefs plate food for service every day of the week. Different chefs style their plates differently, so it’s really important that the food genuinely reflects what the customer will see. We’ve all chosen from fast food menus that depict gloriously stacked burgers only to receive a pancake flat meal that looks nothing like the food on the photographs. Restaurant Food Photography needs to be shot honestly. Great Chefs love to take some artistic license.
3.Shooting food fast… but not that fast
Freshly prepared food has a short time frame for photography. It can lose its appeal quickly. As food photographers, we love to work fast, but not too fast that we get a backlog of dishes piling up to photograph. We’re super experienced shooting food. It’s an area we specialise in and our business values have always been about transparency and honesty. We shoot our food the same way. Our restaurant food photography showcases the actual food your business sells. Yes, there are multiple tricks that involve glue, shaving foam, mashed potatoes and varnish to make food fantastic, but this really isn’t us. We’re confident that you’ll love our photography and the way we work with you.
Food that’s been sat out for longer than 10-15 minutes will start to look tired, so you have to work quickly and creatively when shooting onsite.
4.Covid-19 has made Restaurant Food Photography an attractive purchase
If you business is seriously thinking about a food image portfolio, it may be a great time to turn your ideas into professional photographs. Many restaurants and venues have no customers or tables booked. This enables many more creative options for getting the best lighting for your images. It’s not all about tables. We use a variety of surfaces including the floor to really show off your food at it’s best. Setting up while a restaurant is closed enables you to spread out as much as you need and should reduce pressure on your chefs and kitchen staff who can concentrate solely on preparing attractive food rather than servicing orders for customers.
5. Shooting on location simply works
Shooting restaurant food photography onsite is completely different from studio based photography and I’m a great believer that customer reap benefits from booking shoots in their own environments. There may not be as much access to studio lighting or consistently lit backgrounds, but food photography is all about environment and every restaurant creates their menu to fit the environment they work in. Chefs know their kitchens inside out and shooting in a studio can be very clinical. Shooting naturally lit food photography also benefits those customers who have more limited establishments where space isn’t necessarily optimum.
If your business is looking to create a portfolio of professional Restaurant Food Photography images, it may not cost as much as you think. Professional images showcasing your food is an investment. Images have a vast range of uses from social media, websites, printed menus, signage and even artwork. To find out more about how we can help your business with moth watering food photography, why not call our office today on Mob: 07871 364041 or email: firstname.lastname@example.org