Norwich Advertising Photography. Look Both Ways

Advertising Photography Norwich

Norwich Advertising Photography. Look Both Ways

Think! Norfolk is the brand name used by Norfolk’s Road Casualty Reduction partnership which is committed to reducing the number and severity of casualties on Norfolk’s roads. The partnership is made up of representatives from Norfolk County Council, Norfolk Fire and Rescue Service, Norfolk Constabulary, East of England Ambulance Service NHS Trust, Safety Camera Partnership and the Highways Agency. The partnership is committed to reducing the number and severity of casualties on Norfolk’s roads. The cost to the community of road traffic casualties is very high, not to mention the pain and suffering experienced by those affected by them. Department for Transport data indicates that the annual cost of road crashes in Norfolk is approximately £155 million, in terms of costs to the emergency services, health service, loss of income and crash damage. Meanwhile research has indicated that human error is the major cause of over 90% of crashes on the road.

The Think! Norfolk road safety partnership has launched its latest push to reduce the number of people killed or seriously injured on our roads by asking them to do one simple thing and LOOK BOTH WAYS before they cross the road. The latest ‘You wouldn’t’ campaign was launched at the end of March with the first of a series of large format adverts posted on bus stops and inside buses across Norfolk. The #LOOKBOTHWAYS campaign was created by leading Advertising Agency, Shorthose Russell with the first campaign showing a solitary red shoe left in the road with the title ‘You wouldn’t risk missing a night out.’

The Advertising Photography was shot by Award winning photographer, Lee Blanchflower, whose Advertising Photography business, Blanc Creative, have delivered imagery for a number of national brands including Marks & Spencer, Barclays Bank, Bernard Matthews, Volkswagen and Vauxhall.

 

Advertising Photography Norwich

 

Advertising Photography Norwich

Advertising Photography Norwich

ADVERTISING PHOTOGRAPHY TIPS & TRICKS.

THE KEY TO GREAT ADVERTISING PHOTOS!

Advertising Photography Norwich

For information about Advertising Photography and how Blanc Ceative can help your business with professional Advertising Photography, simply CLICK HERE or email one of the team at studio@blanc-creative.com

MTN ‘Space’ – Great Example of Video Advertising

Yesterday I had the pleasure of accidentally watching an advert by the MTN Group, a telecommunications company based in Johannesburg South Africa.

MTN Group, formerly M-Cell, is a South Africa-based multinational mobile telecommunications company, operating in many African, European and Middle Eastern countries. Its head office is in Johannesburg. MTN Group’s President and CEO is RS Dabengwa.

This is a beautiful example of creative and inspiring video marketing, one of the most engaging pieces of advertising I have seen in the UK for a while. MTN have excelled themselves with this commission and should be seen as a leader in corporate, but creative, marketing me So what can we learn as creative filmmakers from this, essentially, corporate video?

Corporate does not mean conventional. Creativity is key to creating an engaging, immersive and emotional viewing experience no matter what the topic or subject. Using characters we can empathise with, or relate to, not only allows us to think as that character but makes the production a whole lot easier. How would you ‘feel’ if you were they child in that video?

Without coining a cliche you really must think outside the bun [insert Taco bell comment here!] We’re huge advocates of approaching clients with engaging ideas. Even if it’s only a range of incidental shots to offset the commercial message. We cannot stress enough how important it is to tackle a project with a creative mind, as stimulating as Alan Partridge may be you never want all your work to only inspire people in suits.

What are your thoughts on this video?