30 Second Video Marketing in a nutshell.
30 second video marketing has never been so important as a means of marketing your business, products and services. We currently live in globally challenging times with the Covid-19 pandemic sweeping the world, your future customers are spending more and more time trawling online content. Individuals are working from home, people are in lockdown or are extremely apprehensive about venturing out to shops and businesses. In fact there’s never been a better time to take your business to the next level with short creative films. 30 second video marketing is all about cutting out the clutter and focusing on key content elements and delivering a creative message very succinctly in order to succeed. This is a huge push towards short advertising formats on social media channels with Facebook, InstagramTwitter and Linkedin and all offering the facilities to distribute video. So why is the 30 second number so important. Unless you’ve been living as a hermit, you’re probably aware that video is truly the king of online content. With billions of hours’ worth of video being viewed each day, it’s easy to see why brands are flocking to this highly engaging format to communicate their message.
Keep it Short. Keep the attention.
The only downside is that the average consumer has an extremely short attention span, which has pretty much pushed the video producer to tailor content to meet the demands of a generation that is very easily distracted. Over half of the videos out there are under 120 seconds in length and whilst social media sites have a different set of preferences about maximum run times, you don’t necessarily have to fill out that whole time with content. 30 Second Video Marketing has its’ name for a reason. It’s a fact, that the average social media video that lasts 30 seconds in length, is viewed 85% of the way through, while the average 2-minute video was viewed on average 50% of the way through. Ask yourself? How many times you’ve failed to reach the end of a social media video just because you can’t be bothered to watch it. We used to have the same problem with long blogs, so I actually wonder how many of you reading this will get to the end? We’re time precious and have a desire to suck up online media like a sponge, so as a business, well made 30 second video marketing is a no brainer.
Key tips for 30 second video marketing
1. Create a storyboard and don’t deviate.
Visualising your content is a priority when preparing 30 second video marketing. Deviate and you the risk of project creep. You’ll shoot footage you don’t need, you’ll try to cram in too much and end up with a 60 seconds of video with no space for movement and unable to upload your content where you really want it especially as you’re trying to stick to a limited timeframe. This is what will help you avoid wasting time – you’ll be setting each frame ‘in stone’, so there’s no way you’ll end up with a scene that fails to communicate something important.
In the storyboard, there shouldn’t be frames left without information: everything that ends up being in the storyboard must be essential. This is a job for the director of the video!
2. Your script should be short and sweet
30 second video marketing is what it is! For millennials they should be even shorter – a study by IAB found brands running 10-second mobile video ads had greater appeal and persuasion potential with younger audiences. However, a slightly longer, 30-second spot did better with those between the ages of 35 and 54.
Keep your content succinct and direct. Don’t complicate things. 30 seconds to sell a service or a product is highly achievable if you plan your content.. Especially as you will have a well written script (If you’re having spoken content or a voice over) or key subtitles. Remember though, you don’t always need a script to convey a message as you’ll see in our very own FOSTERS SOLICITORS LLP CASE STUDY.
3. Think about it like a TV commercial
We all know it’s not it’s not the same but… for the sake of the comparison, think of your video as a way to introduce your brand to the audience, just like a TV advert. 30 seconds on TV is a huge amount of time so you should be able to transfer the same message online.
How Lurpak influenced our latest 30 second project.
It may be hard to believe that Proper Danish butter producer Lurpak was the influence for a 30 second video to showcase a renowned firm of Solicitors, but that’s just how it happened. We’ve put together a little case study explaining how we worked with Fosters Solicitors LLP on there latest project and a little insight into how you can create inexpensive content for your business.
Read our extensive case study of how we made our latest social media video for Fosters Solicitors LLP
Blanc Creative have been making short, to-the-point commercial videos for a wide range of businesses of all sizes including startups, local companies and national organisations. We transform your visions into memorable, engaging videos. Why not reach out and contact our office today on 07871 364041 or email email@example.com