Business PR Photography- Norse Group Tidy Up
Business PR Photography is a form of commercial photography with a news angle commissioned to create images for a business, organisation or individual’s news usage. We’ve been delivering professional, well-composed News images for many years. Not only , do we work directly with independent and national companies, but in Freelance capacity, we’ve globally syndicated hundreds of News Photography and Music Photography images to press outlets, newspapers and TV News channels. Images elevate stories and add an element of exposition, so the reader is immediately aware of the story with a simple glance at the Headline and photographs.
Business PR Photography – 2019 Tidy Up
We covered the NORSE Group 2019 Tidy-Up campaign again this year. Staff at Norse Group locations turned out in force up and down the country to take part in the 2019 Norse ‘Tidy Up’. The event saw almost 130 largely office based workers (80 in 2018) at 14 locations, donning high viz jackets and gloves and using litter pickers to collect more than 180 bags of rubbish. Locations which took part included Barnsley, Daventry, Exeter, Great Yarmouth, Medway, London, Newport, Norwich (where four picks in total were held), Wellingborough, Lowestoft and Gressenhall in Norfolk. The third ever Norse Tidy Up also involved staff from NorseCare’s The Meadows facility in Norwich. At least one Norse member of staff also volunteered to carry out his own ‘mini’ pick in North Norfolk and several members of staff came in on their day off to take part. The biggest Tidy Up was at Fifers Lane in Norwich where 20 or so staff tidied up a route stretching from Norse’s Fifers Lane headquarters and the surrounding streets, collecting around 245 cans, more than 60 bottles and 27 plastic bottles, which were sent for recycling. Other litter picks in Norwich were held by staff at Lancaster House on the Broadland Business Park and at Townshend House in the city centre. Staff in Barnsley joined others in cleaning up a local beauty spot and in Wigan items discovered included a bike and a pregnancy test! The pick in Lowestoft collected the most bags of litter, 26 in total!
Group Managing Director Dean Wetteland said the event was a big success, adding that the Tidy Up was becoming an important annual feature of the Group’s Norse Way corporate social responsibility calendar. He said:
“Encouraging office based staff and managers to volunteer to collect litter is a simple but effective way of demonstrating our commitment to the environment and the communities we serve. I’m delighted the Tidy Up has grown again, with a record number of litter picks taking place this year. Littering our streets is completely unacceptable and I believe there is a real enthusiasm for this sort of community based action and, as a company with a strong social conscience, we wanted to set a positive|”
We approached the assignment slightly differently this year, building a set of Business PR Photographs that were both transferable across the business and creative enough to ensure the images could be used across tenders, news and case studies. Shooting Event based images will capture attendees in the moment, but one of our main priorities is delivering a maximum Return on Investment for our clients with Business PR Photography that has a large distribution value. Shooting element of Stock Photography enables our clients to publish press releases on the companies website, forwarded images to relevant media and news outlets, but also archive the creative photographs for future projects.
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