Horse Racing Photography

Horse Racing Photography – Great Yarmouth Festival 2019

The three-day Great Yarmouth Festival is always a great opportunity to capture Professional Horse Racing Photography. The Great Yarmouth Eastern Festival featured three thrilling days of racing, with the opening day on Tuesday 18th September, the feature £50,000 EBF John Musker Fillies Stakes on Wednesday 19th September, and culminated in a packed Ladies Day on Thursday 20th September. We’ve been working with Great Yarmouth Racecourse for four years, delivering commercial Horse Racing Photography and images used for a whole host of marketing, PR and on the official course website. September Ladies Day is always a fantastic finale to the season and a great chance to capture Horse Racing Photography. A day shooting Horse Racing Photography covers much more than the physical racing. From The Best Dressed Ladies Competition, the build up of excitement between races, jockey’s in the Paddock talking race day tactics with trainers and powerful horses racing a 300 year old course. For further information about how we can help your business with professional photography, please call one of our team on Mob: 07871 364041 or email the office at studio@blanc-creative.com

Great Yarmouth Racecourse History

Racing at Great Yarmouth was first recorded in 1715, when a lease was granted by the Great Yarmouth Corporation to a group of innkeepers for some land where they could stage race meetings. Racing may well have been taking place there before that date. It was probably intermittent during the eighteenth century, and will often have coincided with the annual town fair. Diverse events such as donkey races and chasing a pig with a soaped tail were held. Not until 1810 did the official Racing Calendar begin to record meetings with thoroughbred races and sufficient prize money. This course, on the South Denes, then became established. A two-day meeting was held in the late summer each year. Not until 1866 did the number of fixtures start to increase. Racing resumed after suspension during World War I, but in 1920 the course was moved to the adjacent North Denes, in the face of pressure from the local fishing industry to expand its premises onto land on the South Denes. Two grandstands were dismantled and relocated to the North Denes, where they are still in use today. Great Yarmouth Racecourse is part of the Arena Racing Company (ARC), which operates 16 racecourses and two greyhound stadiums across the UK. This modern-day course is home to a summer season of 23 flat race meetings attracting top name jockeys, and up-and-coming two-year-old horses, some of which go on to compete and win valuable races as far afield as the USA and Brazil.

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Professional Headshot Portraits

Professional Headshot Portraits

Professional Headshot Portraits

I’ve recently returned to London to Photograph a new set of Professional Headshot Portraits for one of my International Clients, Artorius Wealth Management , a group of internationally based financial professionals. I’ve had the pleasure of working with their personnel and senior management for around two years across offices in Manchester, London and Zurich. One of the key requirements for Artorius is achieving modern, natural looking images, with a clean, uncluttered style. It was important that I produced dynamic, natural, Professional Headshot Portraits to re-enforce not only the corporate environment, but images that would reflect the personalities of each individual member of the Team.

Each office was situated in a very different geographical location, with the London Office situated in an 18th-century garden square in the Marylebone area in London, a short distance from Oxford Street. It is one of the smaller but best preserved squares in central London and made for the perfect backdrop to capture external portrait images as well as board-room based Professional Headshot Portraits.

Why Do You Need Professional Headshot Portraits

Professional Headshot Portraits are a super way to really stand out from your competitors in a crowded marketplace. Taking yourself and your team seriously will undoubtedly be at the forefront of your business and brand, but many businesses fall short when it comes down to Business Headshot Photography. It makes sense that the quality of leadership and professionalism is reflected in headshot portraits, but more and more, we see inferior quality images, selfies and smartphone photography forming a basis for management and team photography. We have literally been shooting professional headshot photography, commercial portraits and Team PR imagery for almost a decade and we have a diverse portfolio to reflect the many different approaches we take this important area of business photography. Shooting in a studio, natural work environment or on key location are all options available to clients. We take a relaxed, engaging approach to our business headshot photography. After all, not everybody loves to stand in front of the camera and people can find the whole process a little daunting. Business headshot Photography is used for a multitude of purposes and forms part of your own personal brand, particularly if your business is independent or if your brand, is yourself. First impressions are invaluable and it’s always reassuring that you can visualise the person at the end of the telephone or before your first meeting. There’s nothing worse than seeing an inappropriate profile image.

To view more of our Headshot Photography, please Click Here;

Please don’t hesitate to call me on Mob: 07871 364041 or email studio@blanc-creative.com for a free quotation for Professional Headshots.

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Tips for Humanising Your Website

Bespoke Stock Photography Norwich

Tips for Humanising Your Website

I recently read a Linkedin Post from StevenThompson, a former college who I worked with when we were both Police Officers. Steve now runs a PR company called BIGDaddy Digital  and I run Blanc Creative, a Commercial Photography and Video Production business. Steven wrote a short post about people paying more attention if you’re Humanising your website and your social media posts. With so many people throwing ideas about how you should run your business, it’s difficult to know what to take in, but this one really stuck in my mind and a week later, I was re-designing my whole website. There are always so many consideration to make when building your new pages. Trying to play off google crawling your content for maximum site hits, getting your business message across to potential clients and perhaps even giving the impression that your business is ten times bigger than it actually is. It’s a fine line between being truthful and playing a game of ‘smoke and mirrors’ and I’ve been personally so guilty of working terribly hard to deliver such a dynamic and professional overviews of how great our business is at Blanc Creative, that I’ve actually lost a sense of telling people what ‘really’ matters and the concepts that make our own company stand out from others in an otherwise saturated market.

Humanising Your Website

The first step in Humanising your website is about taking an honest approach to your values and knowing that you can deliver your product and services that you’re writing about. It’s no secret that people are more likely to engage if they see a personable, real side to your business and less like your content had been written by artificial intelligence. However, humanising your website can be a difficult task.  It a strange phenomena that making something “human” can be so alien but writing content for blogs and web pages is time consuming and needs a lot of thought. Sure, you can pay somebody to do it, but many small businesses don’t have the budgets to employ as team of copy writers and designers to think for them.

What is Humanising?

The official terminology is;

(redirected from humanising) Also found in: ThesaurusMedicalLegal. Related to humanising: recovererhumanizes

hu·man·ize

(hyo͞o′mə-nīz′)

tr.v. hu·man·izedhu·man·iz·inghu·man·iz·es

1. To portray or endow with human characteristics or attributes; make human: humanized the puppets with great skill.
2. To imbue with humaneness or human kindness; civilize: acts of courtesy that humanize life in a big city.

3.

a. To modify (a nonhuman compound, cell, organ, or organism) such that some of its components are replaced
with human forms of those components, usually by means of genetic engineering.
b. To replace most of the variable region of (a monoclonal antibody from a nonhuman source)
with a humansequence of amino acids so that the resulting antibody
is more compatible with the human immune system. Even the terminology isn’t human!

In a nutshell, Humanising is simply about giving it a “human” touch. It shouldn’t be too difficult to be yourself. I’m sure you gain new business through to talking to people and verbally communicating, so it should be a natural transition to do the same on your website and on social media. I spoke with Steven today about the very subject of Humanising and communicating in a human way through social media and he said one very true comment that people don’t actually humanise on social media or like posts, through a fear of being judged by others. If you’re posting in a professional manner and your content is not offence, contentious or inappropriate, then surely, this can only increase you profile positively online.

 

Humanising your website

Humanising your website

How exactly do you Humanise Your Website?

Your ‘About Us’ Page

Lee Blanchflower PhotographyThe ‘About Us’ page is the best example of humanising your website. It’s a phrase that I actually don’t personally like because ‘About Us’ oozes traditional non-humanised Bios. Tell people about who you are, what makes you tick and how great it’s going to be working with you. There’s no set rule behind this. You have to do what’s right for you, however, you should check out this great article about Bio Pages on the subject from BLOGTYRANT. Tell people about what you do, who you are, and why you will appeal to them. It doesn’t have to be complex.  My previous ‘About Me’ Page was so long, even I got bored of reading it. So, why would I think for one minute that visitors to my page are going to take the time to do the same. Wishful thinking perhaps. So my own profile has been stripped down and replaced with bold, bullet points and a few humanised facts. It can be simple, but engaging. Who you are and what you do can be summed up in a few words  Personalising sections of this page will leave visitors feeling like they know a little bit more about you and makes the process of determining if they’d like to do business with so much easier.

Business Speak

Norfolk Commercial Photography - Blanc Creative

Humanising your website with plain English wording is a great tool. Complex sentences and sector-specific terminology is a great way of trying to increase your own professionalism but turning potential customers away. We like to shout to our clients that;

“We’re a multi faceted Limited Company operating with a diverse corporate portfolio and capabilities for transnational assignments for globally recognised enterprises. 

However, the harsh reality is;

Not only do we offer great photography, but we also shoot creative video productions. We work with all sizes of business, from sole traders through to large international companies”  

You may think you sound super smart but the reality is, you’re probably putting off a huge chunk of potential business and you look unapproachable.

It contains keyword-stuffed copy.

Humanising your website

I mentioned in my opening paragraph about Google crawling your website. Remember back in the days, people would include 50 keywords in the same colour as the page they were writing so they’d appear invisible and hope that nobody would hover of the words and expose what they were doing. I’ve been so guilty of writing copious amounts of utter rubbish because I thought it would be great for my website to keep me up on Page 1. We live in an age where people don’ t have the time to read website material, particularly when it’s generated solely for the purpose of key wording.. Humanising your website is great. Humanising your website is really great. Who wouldn’t want to be Humanising your website? Do you understand what I’m saying? Keywords are crucial to driving SEO success, but the algorithms are so complex now, over key wording will result in your site tumbling through the rankings when you’re penalised. Keeping your content fresh, clean and up to date is really great.

It will keep visitors interested in you and your business. How many times have you been back to a website and seen a post for an event that happened six months ago still on their home page or the same material present year after year? We’re in the process of making our messages BOLD,  CLEAR & CONCISE without the need to overdress the messages we’re giving out. It’s not a quick process, but a steady progression and as things take shape, you may feel like me, that a big weight has ben lifted off your shoulders. It’s your product and services that sell and your own personalities that drive these. Look at how much repeat business you receive and ask yourself why? Because the chances are, it’s not down to having the fanciest descriptions and biggest words online.

Blogging is a great tool and we’ll tell you just why that is?

Blogging

If you’re reading this, you’ll know the importance of a blog on your site  and you’re missing out on huge opportunities. Not only will you gain more ranking opportunities, but your blogs are an awesome way to Humanise your Website too. Write about things you enjoy but try and engage people with the topic. Leave open a comment box and once people start talking, it’s a great way to communicate and show that you’re actually human. Don’t be frightened about blogging about fails. Often your audience is going to relate far more when you share your failures over your successes. Don’t ever discuss air out your dirty laundry, but sharing stories of overcoming barriers is a great way to let people know you’re human. Life experiences are invaluable, especially stories of how your business helped customers overcome failure or problems. You can’t beat a good news story.

Be Social

Humanising your website

It’s so easy to post out your blogs and your pages day after day and hope that people will click on your content, without giving anything in return. To show the real, diverse faces behind your brand, you need to communicate with people. Take a few moments each day to actually engage with others posting on social media or forums at least once. It’s all it takes to increase you online profile and to allow people to identify with you as a person. Think about who your target audience currently are and who you would like them to be. If somebody comments on your post, then reply to them. People won’t take the time to engage with you or your service or product unless you become part of the conversation. We live in an age where you’re accountable for every spect of  your business, so make all of your hard work count and start being a human.