Construction Industry Video – Why even a short promotional video is a winner!
Shooting a construction industry video for your business has never been so economical or inexpensive. It’s a key marketing strategy that can promote your business to the next level throughout the construction sector and sell the benefits of your company to a huge audience in a very short time. At Blanc Creative, we’ve worked across the UK within out home county of Norfolk with a diverse range of building businesses from sole traders to some of the countries leading construction firms. A construction Industry video is a very powerful tool because it can highlight the different trades involved even in the most complex of projects, showcasing everything from project management management to handover of the completed build. It’s. great way to promote Health & Safety and to promote your business as a professional business. A construction Industry Video compliments traditional Construction Photography Services and maximises your business exposure across a wide range of Digital Media Platforms.
We recently worked with a new client, Garon Building Services, a Norfolk based Construction company who Refurbish, Build and Develop within the domestic and commercial sectors across East Anglia. Garvan Foan, Managing Director of Garon was looking for simple, impactive content that could be distributed to clients, populate their new Business website and upload onto a number of key social media channels including Linkedin, Instagram and Facebook Business Pages. Garvan explained to our team;
We wanted to reach out to existing and potential new clients throughout the building industry with a Construction Industry Video and and still photography. advertising is important, It’s a very reliable way to show the different trades, scale of commercial projects we undertake and and the companies working practices in a manageable way. Photographs and video also give our company a stock library of images that can be used across a wide range of printed and digital material including case studies, tenders, advertising material and Training resources.
Other ways Construction Industry Video can help your business
Testimonials: Shooting customer reviews is a great use for your Construction Industry Video. We’ve all been onto website and sen the same faceless reviews shouting about how great a product or service is. We also know how common place it is for businesses to pay for reviews that aren’t 100% real. Physically having a genuine client presenting a piece to camera about just how great your product, workmanship and service has been is a a very worthwhile piece of marketing. This type of review will definitely improve your status as ‘market leader’ your specialist area.
Case Studies: I wrote in my last post that ‘case study’ blog posts are a great way to focus on solving specific problems depending on the type of audience and their individual roles. If you have a case study which focuses on solving technical issues then support the case study by filming the technical representative who helped solve the issue, highlighting how you overcame the problem by designing or specifying a particular product.