PR Photography – Norfolk Receive High Tech Gritters

PR Photographer Norwich

PR Photography Norwich – Supporting Good News Stories across the County

News photographer Norwich

PR Photography is never better than when it’s delivery a good news story. We live in an age where Covid-19  has overtaken every element of our lives, so when a Press Photography assignment has a positive spin, it does make a photographers assignment so much more enjoyable. And that’s just what has happened as Norse Group and Norfolk County Council recently announce Seven new high-tech gritting vehicles will be helping keep Norfolk’s roads safe this winter. Norse Highways teams will be behind the wheel s of this super fleet of vehicles that received some great PR Photography attention at the unveiling ceremony at the Ford & Slater Group in Norwich. The seven new vehicles are being rolled out this winter as part of Norfolk County Council’s plans to update and replace its fleet of gritters. The vehicles will be managed and driven by Norse Highways and Over the winter months, with highly trained crews available every day to grit 49 routes that cover more than 2,200 treated miles across Norfolk. Last year over 10,800 tonnes of salt were used to grit Norfolk’s roads. Jason Glasspoole, Operations Director at Norse Highways, said his team was ready for the job in hand as the conditions now begin to turn colder.

“The new technology is more efficient at salt distribution and you get almost instant results and adjustments in the amount of salt being dispensed on to the road and the area of coverage,” he said. “All of which is even more efficient.”

News photographer Norwich

 

News photographer Norwich

 

PR Photographer Norwich

 

Norfolk PR PhotographyCllr Martin Wilby, Cabinet Member for Highways and Infrastructure, said:

“These new gritters will have a long road ahead of them, as Norse Highways teams do their vital job to keep people safe as the colder weather sets in throughout the winter. It’s important for us to stay up to date and use the latest technology to be as efficient as possible, which is why we’re making these replacements. But it’s also important that people drive to conditions and be more careful as the nights draw in and we start seeing ice in the mornings.”

Does your Business need professional PR Photography? Here’s a few reasons why great Public relations Photography is a winner!

When pitching your news articles to journalists or press, your story and images are  everything. Professional PR Photography will undoubtedly assist while you are pitching and can all make a difference. Your subject matter will always  be the win-or-lose factor, but in a competitive field, professional PR Photography  reading the full story will obviously offer a stronger perspective on the subject. Picture Editors and News desks love a great PR Photograph because images sell stories and capture readers. The right PR Photography can make the difference between a story being published.

PR Photographer Norwich

Norwich PR PhotographyIt’s not all about the Press! PR Photography has a multitude of uses.

If you are trying to reach your market on social media, the recent evolution of all platforms toward a more image-based feed should give you some clues. Research shows that posts with accompanying quality PR Photography images see a huge increase in engagement levels. This kind of engagement is hard to ignore.  Professional Photographs will make people stop and look at your social content, so invest in powerful images that sell your products and services. As far back as 2018, marketeers were indicating that over 80% of customers viewed at least 5 pieces of PR content before making a purchase from their supplier. Essentially, this means it taking  five or more touch points (a direct mail, an advert, some online content) for you to win over potential clients. Taking a consistent approach to PR Photography and marketing really is essential.  It’s not enough to have a one-off editorial article if all of your other blog posts and social media content is sub standard. Having a consistent, high quality approach will project a positive perception of your business.   You might think this is costly but the good news is that PR Photography from Blanc Creative Norwich is affordable and represents great value for money. Your business can have a library of bespoke commercial photographs covering everything about your business from Headshots, Team Photography and  PR photos for your internal or external communications. Our images are licensed without any time restrictions across all digital and printed media platforms.

If you feel your product or brand could benefit from new commercial photography, then please contact us today on Tel: 07871 364041 or E: studio@blanc-creative.com for a no obligation quote. We’d be thrilled to hear from you.

 

 

 

 

PR Photography – Hiab Trade Press Release

PR Photography – Hiab Trade Press Release

Professional PR Photography for your business has become an essential marketing tool for promoting your services or products. Placing your faith in a good PR Photographer or Press Photographer shouldn’t be a worry. As a business, we’ve repeatedly seen PR Photography shot on Smartphones to accompany high profile news stories.

We totally understand that the latest smartphones are phenomenal and with the right lighting you can shoot some great images, but ideally, investing in high quality PR Photography will set your business apart from others.

PR Photography NorwichWhy shoot professional PR Photography?

Media Stories: National media outlets and press will rely on professional PR Photography to accompany stories. Having a solid collection of images can ultimately make the difference between quarter page story or a double page spread and a longer feature, especially now many newspapers are posting stories online.

Delivering a professional message to potential clients: A great PR Photography image is worth a whole story of words and in the  current social media driven market we work in, great PR and marketing convey’s the right message to your audience and potential clients.

Printed and Digital Media Platforms: Whatever platforms you use for your content marketing, images are vital. There’s lots of research out there to show how images can help increase engagement

Great value for money: Spending money on quality PR Photography will benefit your business. A solid bank of images that repreent your brand can be re-used across a multitude of projects , tenders, case studies and Advertising to name just a few valuable areas. Compare quality pR Photography against Stock images and you will soon see that bespoke photographs are considerable less expensive than you might think.

PR Photography

PR Photography

Norwich PR Photography

PR Photographer Norwich

PR Photographer Norwich

Case Study – Hiab MULTILIFT PR Photography

We recently carried out an assignment for Hiab MULTILIFT to produce a set of  images to accompany the delivery of  a Hookloader to a long-standing waste and skip hire company in Great Yarmouth who have invested in a new MULTILIFT hookloader to manage an increase in demand for its services within the East of England. East Coast Waste Disposal Ltd which incorporates Clems Skip Hire offers recycling services and skip hire for domestic and commercial customers in Norfolk and Suffolk. Established in 1979, the business has grown from strength to strength and now boasts a 30-strong fleet with 25 drivers and 27 support staff. Paul Clements, director for East Coast Waste Disposal said the new MULTILIFT would help the business based in Great Yarmouth respond to customer demand.

Blanc Creative photographed a set of Commercial Photographs that would be used in the Trade Press and to as a PR Tool for Hiab. The images showcased the new vehicle on site with Dek Butler, a MULTILIFT Specialist for Hiab UK and the vehicle operating the Hookloader. The images were shot on site and utilised both natural lighting and a number of Dynamic images using studio lighting on location at the Great Yarmouth Depot.

The images were distributed across Trade press include Transport Monthly and UK Haulier.

CONTACT US TODAY FOR ALL OF YOIUR PR PHOTOGRAPHY REQUIREMENTS

We can help your business, service or brand with all types of press photography and PR images. Why not reach out today ands speak with one of our team on T: 07871 364041 about how we can turn your visions into awesome images.

 

 

 

Business PR Photography

Business PR Photography- Norse Group Tidy Up

Business PR Photography is a form of commercial photography with a news angle commissioned to create images for a business, organisation or individual’s news usage. We’ve been delivering professional, well-composed News images for many years. Not only , do we work directly with independent and national companies, but in Freelance capacity, we’ve globally syndicated hundreds of News Photography and Music Photography images to press outlets, newspapers and TV News channels. Images elevate stories and add an element of exposition, so the reader is immediately aware of the story with a simple glance at the Headline and photographs.

Business PR Photography – 2019 Tidy Up

We covered the NORSE Group 2019 Tidy-Up campaign again this year. Staff at Norse Group locations turned out in force up and down the country to take part in the 2019 Norse ‘Tidy Up’. The event saw almost 130 largely office based workers (80 in 2018) at 14 locations, donning high viz jackets and gloves and using litter pickers to collect more than 180 bags of rubbish. Locations which took part included Barnsley, Daventry, Exeter, Great Yarmouth, Medway, London, Newport, Norwich (where four picks in total were held),  Wellingborough, Lowestoft and Gressenhall in Norfolk. The third ever Norse Tidy Up also involved staff from NorseCare’s The Meadows facility in Norwich. At least one Norse member of staff also volunteered to carry out his own ‘mini’ pick in North Norfolk and several members of staff came in on their day off to take part. The biggest Tidy Up was at Fifers Lane in Norwich where 20 or so staff tidied up a route stretching from Norse’s Fifers Lane headquarters and the surrounding streets, collecting around 245 cans, more than 60 bottles and 27 plastic bottles, which were sent for recycling. Other litter picks in Norwich were held by staff at Lancaster House on the Broadland Business Park and at Townshend House in the city centre. Staff in Barnsley joined others in cleaning up a local beauty spot and in Wigan items discovered included a bike and a pregnancy test! The pick in Lowestoft collected the most bags of litter,  26 in total!

Group Managing Director Dean Wetteland said the event was a big success, adding that the Tidy Up was becoming an important annual feature of the Group’s Norse Way corporate social responsibility calendar. He said:

“Encouraging office based staff and managers to volunteer to collect litter is a simple but effective way of demonstrating our commitment to the environment and the communities we serve. I’m delighted the Tidy Up has grown again, with a record number of litter picks taking place this year. Littering our streets is completely unacceptable and I believe there is a real enthusiasm for this sort of community based action and, as a company with a strong social conscience, we wanted to set a positive|”

We approached the assignment slightly differently this year, building a set of Business PR Photographs that were both transferable across the business and creative enough to ensure the images could be used across tenders, news and case studies. Shooting Event based images will capture attendees in the moment, but one of our main priorities is delivering a maximum Return on Investment for our clients with Business PR Photography that has a large distribution value. Shooting element of Stock Photography enables our clients   to publish press releases on the companies website, forwarded images to relevant media and news outlets, but also archive the creative photographs for future projects.

If you think we could help your business with professional photography, why not call our office today to discuss your project on Mob: 07871 364041 or email studio@blanc-creative.com

 

PR Photography Norwich – Great Yarmouth Racecourse

Frellance Press Photographer Norwich

PR Photography Norwich – Ladies Night at Great Yarmouth Racecourse

We’ve been providing Freelance PR Photography for nearly a decade. In the time my photography assignments have included celebrities, Concerts, Sporting Events and all manner of business clients. We’ve shot PR Photography across the  UK and a lot further afield (as an award-winning travel photographer.) As a Freelance PR Photography business, we work for private clients, established organisations, charities and an international Press Agency, so our knowledge of shooting PR has been successfully tested over many years.

One of our clients is Great Yarmouth Racecourse, who we work with throughout the season, producing PR, press and advertising based images. Great Yarmouth Racecourse is situated on the northern edge of Great Yarmouth only a few minutes walk from the beach. Great Yarmouth is one of the only racecourses in the country to feature a straight, mile long run, making it an important racing venue in both trainer’s and spectator’s calendars.  In 2017 the course hosted 18 exciting fixtures of flat racing from June through to October including action-packed family fun days with live children’s entertainment, themed Music Live Race Nights with live music after racingGreat Yarmouth Racecourse is part of Arena Racing Company (ARC), which operates 16 racecourses across the UK. It is a versatile venue that is available all year round for race days and events and first class facilities.

 

PR Photography - Ladies Night at Great Yarmouth Racecourse

PR Photography - Ladies Night at Great Yarmouth Racecourse

Ladies Night at Great Yarmouth Racecourse is one of the most eagerly awaited race meetings of the year and 2016 was no exception. It is one of the highlights of Norfolk’s Social Calendar where ladies from across the whole of East Anglia mix elegance and the sport of kings on Norfolk’s premier Racecourse. The 2016 event saw a fantastic turnout with a great race card where the sun made an appearance, the rain held and the evening concluded with trackside dancing to London band, “The Chip Shop Boys. Blanc Creative had yet another fantastic evening on assignment working for the racecourse capturing the evening unfold to deliver a selection of images that could be used for advertising and social media campaigns.

PR Photography - Ladies Night at Great Yarmouth Racecourse

PR Photography - Ladies Night at Great Yarmouth Racecourse

PR Photography - Ladies Night at Great Yarmouth Racecourse

Ladies Night at Great Yarmouth Races

Ladies Night at Great Yarmouth Races

Ladies Night at Great Yarmouth Races

Ladies Night at Great Yarmouth Races

PR Photography - Ladies Night at Great Yarmouth Racecourse

PR Photography - Ladies Night at Great Yarmouth Racecourse

Ladies Night at Great Yarmouth Races

PR Photography - Ladies Night at Great Yarmouth Racecourse

PR Photography - Ladies Night at Great Yarmouth Racecourse

GY Ladies Night-4706

 

To find out more about the Annual Ladies Night Race Meeting Gat Great Yarmouth racecourse, visit the Great Yarmouth Racecourse website