Norwich Advertising Photography. Look Both Ways
Think! Norfolk is the brand name used by Norfolk’s Road Casualty Reduction partnership which is committed to reducing the number and severity of casualties on Norfolk’s roads. The partnership is made up of representatives from Norfolk County Council, Norfolk Fire and Rescue Service, Norfolk Constabulary, East of England Ambulance Service NHS Trust, Safety Camera Partnership and the Highways Agency. The partnership is committed to reducing the number and severity of casualties on Norfolk’s roads. The cost to the community of road traffic casualties is very high, not to mention the pain and suffering experienced by those affected by them. Department for Transport data indicates that the annual cost of road crashes in Norfolk is approximately £155 million, in terms of costs to the emergency services, health service, loss of income and crash damage. Meanwhile research has indicated that human error is the major cause of over 90% of crashes on the road.
The Think! Norfolk road safety partnership has launched its latest push to reduce the number of people killed or seriously injured on our roads by asking them to do one simple thing and LOOK BOTH WAYS before they cross the road. The latest ‘You wouldn’t’ campaign was launched at the end of March with the first of a series of large format adverts posted on bus stops and inside buses across Norfolk. The #LOOKBOTHWAYS campaign was created by leading Advertising Agency, Shorthose Russell with the first campaign showing a solitary red shoe left in the road with the title ‘You wouldn’t risk missing a night out.’
The Advertising Photography was shot by Award winning photographer, Lee Blanchflower, whose Advertising Photography business, Blanc Creative, have delivered imagery for a number of national brands including Marks & Spencer, Barclays Bank, Bernard Matthews, Volkswagen and Vauxhall.