Social Media Video – Fosters Solicitors Case Study

Norwich Corporate Video

Social Media Video – Fosters Solicitors LLP

How to produce a sub 30 second commercial video from Blanc Creative on Vimeo.

Our previous 30 second video marketing blog covered the subject of Social Media Video Marketing with an emphasis on “why 30 second video marketing is a winner” and how important short videos are in the world of the social media digital platform. Today we will look at our latest Video short, which we produced for our client, Fosters Solicitors LLP with a very specific aim. We received an initial brief to produce a video advert that met a very succinct criteria.

    • The video could run for no longer than 29.5 seconds including any call to actions at the end.
    • The content had to cover five key elements of law that the business offered to clients including Family / Employment / Property / Motoring / injury
    • The social media video should not have any voiceover or spoken script
  • Was aimed at a younger demographic as the content with a primary objective of being be played on a loop in an environment where music would already be playing.
  • The content had to be interpreted purely from a visual perspective.
  • The content would be used in a secondary capacity as a social media video across a host of platforms and therefore would require some element of audio but not a scripted voiceover.

Social Media Video Pre-production

During our pre-production meeting, we discussed the pace of the film. Conveying 5 key areas of law in a social media video left very little time for each element, particularly as we needed to incorporate a call to action and branding at the end. My initiial thoughts were to look at historical marketing campaigns that were fast paced, conveyed numerous cuts into one flowing theme and immediately, I thought of Lurpak. I’d always had a fascination with these adverts from the disembodied Rutger Hauer voice overs  trumpeting the benefits of butter and the continuous movement covering the rise from bed to leaving the house with lunch in just 37 seconds was so appealing, that I couldn’t think of any other concept that would have worked any better. Fosters Solicitors were really receptive to the theme, so the initial planning concepts and storyboarding would all be planned around this theme.

Storyboarding

The storyboarding concept was quite straight forward as there was no script to worry about and therefore the emphasis was placed on three main elements, which were visuals, sound and Text. The storyline would be built around the lifestyle of a young, successful person and would convey the aspects of Family Life, Employment, Property, Motoring and Injury Law set over the course of getting out of bed and driving to work. We all have personal needs in our lives and Fosters Solicitors provide expert legal advice and services across a multitude of legal areas. The concept of the marketing campaign would re-enforce the message that during your life, you may need professional solicitors across a whole range of scenarios and that Fosters Solicitors is indeed the place “Where your life meets the law”.

Assignment Costs

Whenever we produce a Social Media Video for a client, production costs are always one of the main areas we focus on. We have built our business ethics on delivering high quality work at a fair price with awesome customer service. We live in a time where creative industries are a saturated market so delivering value for money is at the forefront of everything we do. The video could be shot at one location, with once cinematographer and actor,, so from a production cost, this was really favourable. The length of the social media video being under 30 seconds, also meant that post shoot editing and colour graded would be relatively inexpensive. The storyboarding process meant that we knew exactly what shots were required, so in addition, filming time was reduced. Taking into consideration the need for sound, we opted to incorporate no music, reducing the requirement for Royalty Free Licensing. However, one of the largest tasks outside of filming would be the sound production. Dispensing with the use of a sound recordist on site, we once again reverted to the Lurpak advert and opted for a complete Foley soundtrack to be produced to accompany the visuals. In film production, 50% of the viewing experience is the sound. Produce a bad soundtrack and you can ruin an otherwise great production. Whilst the initial brief required no soundtrack at all, failing to include a soundtrack would render the advert almost unusable across social media platforms, so the decision was made to create a whole new track that was built from scratch in the studio with a sound recordist.

Location scouting

Location scouting can be as difficult or complicated as you want it to be. Keeping it simple is always the best choice unless you’re producing an epic saga. The larger the production, the more work is entailed and the chances of having to seek permissions for filming and complete extensive RAMS assessments for Health and Safety increase workload, add to your budget and either eat into your profits  The storyboarding for this project was set in one location, so finding a suitable property was slightly easier. There were no particularly expansive scenes, lots of closeups and therefore, providing we found a property and vehicle brand that reflected the modern type of lifestyle to reflect the demographic we were trying to capture. We actually shot the project in my own house, so there were no costs involved.

Social Media Video

Social Media Video

Shooting your Social Media Video

So you’ve already produced a great storyboard for your social media Video that your client has signed off, you’ve secured your location, found a suitable actor for the role and secured a post production sound engineer and foley artist to produce your soundtrack, you’re then ready to shoot. There’s no point in hiring freelances, runners and extra staff unless you need them. You should be able to plan the team you need on set during your planning and setting your shooting schedule. It’s great turning up to your client with a team of six people, but if nobody has a role to play and spend the entire shoot standing around, then your client is going to be pretty unhappy and is likely to challenge you about the need, especially if they are on set to watch filming. We worked with a two person team, with myself working as Director of Photography and one assistant, who worked as runner, clapper board operator and set dresser. Build you team around your workload and the technicalities of your film. If you have scenes that require continuity from a perspective of multiple camera angles, then you’ll need to camera operators or you’ll lose the continuity. Extensive planning will save all of your headaches in post production. Check footage as you shoot it. We use an Atomos system with a large screen and built in Solid State Drive. If your client wishes to be part of the production process, they may very well want to  sign off the rushes to make sure that the footage fits with their vision. If you can’t review the footage on anything other than the LCD on the back of a camera, then this will. look unprofessional and you don’t really want to be having to download every single ‘Take’ onto a laptop as your film as this  will be counter productive and eat into your filming.

Blanc Creative Video ProductionPost Shoot Editing

Keep your editing process as simple as possible. We edit our Social Media Video in Davinci Resolve which is a solid professional platform. Our personal preference is to shoot in S-Log where lighting conditions permit as this allows for some great colour grading and dynamic range of your footage. We allows edit without a client being present. On numerous occasions, clients have requested if they can be part of the editing process, but this will definitely slow down your process and can cause multiple problems. If you have storyboarded, developed the concept, shot the film in the style to reflect the storyboard, then the editing process should naturally flow. There are no hard and fast rules about this, it’s just a personal preference, but we always send our clients a primary completed version of the production. You may receive a request for minor changes and this generally comes in the form of soundtrack music if you’re using it or Font changes if a specific has not been chosen. Ensure that you deliver the final product in a suitable format that your client can use. Particularly on larger productions that aren’t short social media video  products, that delivering a heavy 4K version is often impractical. Listen to your client from Day 1 and you should be able to deliver a fabulous product that will the audience wanting more.

A few tips for Social Media Video Production

Tip 1- The importance of a pre-production meeting and the chance to listen.

Never undertake a social media video production without first holding a pre production meeting with your client. If you’re tight for work it’s really easy to agree over the telephone to take on a project and offer a quote for the job only to find out that the workload is two or three times more than you thought and that the clients expectations, far far exceeded your fee and more importantly your ability. It’s a key opportunity to listen top your clients vision and make a decision about your experience, your equipment and the production time versus workload. The last hing you need, is to agree a price simply to seal the assignment and then to find out that the timescales, hire of equipment and any other freelancers or sub-contractors is way outside your quote. If this happens and you decide not to undertake the project after you’ve agreed, will leave your reputation and credibility in tatters. And you really can’t afford to have this in such a competitive business. Pre -production is a chance to listen and to document everything your client visualises for the production. Your clients will mainly be led by your experience. Don’t offer services that you can’t commit to and more importantly, if a concept doesn’t work, explain why. Your knowledge in the industry is the reason your clients wish to engage you services. Provide examples from your portfolio or showcase work that really stands out for you as an example of the kind of work that would suit your clients brief.

Tip 2 – Storyboarding your Social Media Video

It doesn’t matter if you’re creating  a TV advert, social media video or a large scale film production, storyboards are super helpful to quickly tell a story. A storyboard showcases the shots planned for filming and presents the client with everything from camera angles and style of shot for that element of the scene. of your film. From a pre-production perspective it’s really valuable because it clearly conveys how the story will flow. It allows your client to glimpse what they can expect to see and can save a lot of time, worry  saving you time and money, after all, it’s reduces the need to shoot footage that will be discarded and stops the problems of having key elements missing from your edit that you suddenly realise should have been included in your shooting schedule. Social media video is often produced as an explainer video or marketing tool, so the work that goes into storyboarding isn’t a labour intensive task. It will tell the story and communicate the concept, serving as a guide when producing the the final work. The storyboard is the first opportunity following your pre production meeting, where you client can visualise the overall concept of your visual ideas. Take your time to think of the script when you begin to sketch out each board. Focus on the characters in the story. You don’t need to spend a lot of time filling in the background if it doesn’t affect the plot. At this point it’s a good idea to share your boards with someone to get feedback. Sharing your storyboard and script helps identify if your boards flow and makes sense. If you’re missing something or need to revise the concept, then it’s a relatively simple process, as most professional video production companies use dedicated storyboard software.  The art of storyboarding is powerful and will ave a lot of potential headaches. It also allows the scripting process to be written around the timings of your production or vice versa. There are numerous storyboarding options on a subscription basis, including Studiobinder or Toonboom to name just two.

Tip 3 – Shoot for your intended platform

For most social video, landscape mode is generally the best choice. Videos are almost almost always presented horizontally unless you are choosing to shoot for something such as a dedicated campaign on a Digital Bus Shelter or a portrait style screen in a retail store or a bespoke screen.  When videos are filmed in portrait mode, there’s always two large black bars on the side unless the footage is adapted to fit the screen, which causes all sorts of problems unless you’re filming with the camera on the side. unless, of course, your viewers are on a platform like Snapchat or Instagram Stories. Stick to tradition and how video is meant to be viewed… in landscape mode.

Tip 4 -Aim to catch attention quickly

The first 30 seconds of a social video is what matters most. Make your video engaging, exciting, succinct and leave the viewer with a message they will remember.

At Blanc Creative, we are a group of creatives who love to make short films, shoot awesome commercial photography and deliver fully licensed drone footage. If you are planning your next visual project or require imagery for any commercial purpose, then please reach out to our team on 07871 364041. We’d love to help turn your ideas into reality.

 

30 second video marketing is a winner

30 second videos Norwich

30 Second Video Marketing in a nutshell.

30 second video marketing has never been so important as a means of marketing your business, products and services. We currently live in globally challenging times with the Covid-19 pandemic sweeping the world, your future customers are spending more and more time trawling online content. Individuals are working from home, people are in lockdown or are extremely apprehensive about venturing out to shops and businesses. In fact there’s never been a better time to take your business to the next level with short creative films. 30 second video marketing is all about cutting out the clutter and focusing on key content elements and delivering a creative message very succinctly in order to succeed. This is a huge push towards short advertising formats on social media channels with Facebook, InstagramTwitter and Linkedin and all offering the facilities to distribute video. So why is the 30 second number so important. Unless you’ve been living as a hermit, you’re probably aware that video is truly the king of online content. With billions of hours’ worth of video being viewed each day,  it’s easy to see why brands are flocking to this highly engaging format to communicate their message.

 

Keep it Short. Keep the attention.

The only downside is that the average consumer has an extremely short attention span, which has pretty much pushed the video producer to tailor content to meet the demands of a generation that is very easily distracted. Over half of the videos out there are under 120 seconds in length and whilst social media sites have a different set of preferences about maximum run times, you don’t necessarily have to fill out that whole time with content. 30 Second Video Marketing has its’ name for a reason. It’s a fact,  that the average social media video that lasts 30 seconds in length, is viewed 85% of the way through, while the average 2-minute video was viewed on average 50% of the way through. Ask yourself? How many times you’ve failed to reach the end of a social media video just because you can’t be bothered to watch it. We used to have the same problem with long blogs, so I actually wonder how many of you reading this will get to the end? We’re time precious and have a desire to suck up online media like a sponge, so as a business, well made  30 second video marketing is a no brainer.

Key tips for 30 second video marketing

1. Create a storyboard and don’t deviate.

Visualising your content is a priority when preparing 30 second video marketing. Deviate and you the risk of project creep. You’ll shoot footage you don’t need, you’ll try to cram in too much and end up with a 60 seconds of video with no space for movement and unable to upload your content where you really want it especially as you’re trying to stick to a limited timeframe. This is what will help you avoid wasting time – you’ll be setting each frame ‘in stone’, so there’s no way you’ll end up with a scene that fails to communicate something important.

In the storyboard, there shouldn’t be frames left without information: everything that ends up being in the storyboard must be essential. This is a job for the director of the video!

2. Your script should be short and sweet

30 second video marketing is what it is! For millennials they should be even shorter – a study by IAB found brands running 10-second mobile video ads had greater appeal and persuasion potential with younger audiences. However, a slightly longer, 30-second spot did better with those between the ages of 35 and 54.

Keep your content succinct and direct. Don’t complicate things. 30 seconds to sell a service or a product is highly achievable if you plan your content.. Especially as you will have a well written script (If you’re having spoken content or a voice over) or key subtitles. Remember though, you don’t always need a script to convey a message as you’ll see in our very own FOSTERS SOLICITORS LLP CASE STUDY.

3. Think about it like a TV commercial

We all know it’s not it’s not the same but… for the sake of the comparison, think of your video as a way to introduce your brand to the audience, just like a TV advert. 30 seconds on TV is a huge amount of time so you should be able to transfer the same message online.

How Lurpak influenced our latest 30 second project.

It may be hard to believe that Proper Danish butter producer Lurpak was the influence for a 30 second video to showcase a renowned firm of Solicitors, but that’s just how it happened. We’ve put together a little case study explaining how we worked with Fosters Solicitors LLP on there latest project and a little insight into how you can create inexpensive content for your business.

30 second video marketing is a winner

Read our extensive case study of how we made our latest social media video for Fosters Solicitors LLP

 Blanc Creative have been making short, to-the-point commercial videos for a wide range of businesses of all sizes including startups, local companies and national organisations. We transform your visions into memorable, engaging videos. Why not reach out and contact our office today on 07871 364041 or email studio@blanc-creative.com

Travel Photography – The Real Marrakech

Marrakech. The City that Hates Photographers!

Marrakech Street Photography

You may think that this is a bold, brash statement but essentially, it’s true. As an award-winning Travel Photographer, with an extensive collection of air miles, I’ve never really experienced a location quite like Marrakesh.

Marrakech is indeed a city that hates photographers. On October 3rd, 2014, Blanc Creative’s Director of Photography, Lee Blanchflower & Videographer, Phil Shaw, left Gatwick Airport for five days of Travel Photography & Street photography in the Red City. Along the way, they would create an invaluable guide to the pitfalls, scams and real side of working in the field in a bustling city where the camera carries a massive amount of prejudice for anybody carrying one. For whatever reason, Marrakech residents hate being photographed to the extent where they not only make this clear in person but literally let out a rallying cry to the whole street the moment they see a lens being raised. There is, of course, an exception to this rule. It takes the form of the universal fingering rubbing symbol for ‘we want cash’ as locals of all ages from toddler to pensioner gesture for money in return for a few seconds of standing still. Even the sheep and horses don’t come free… Local spotters on virtually every street attempt to aggressively intimidate the unseasoned photographers into parting with unreasonable amounts of cash.

The whole Marrakech v Travel Photography problems are nothing new. A number of renowned Magnum Photographers Power and Goldberg were commissioned by the unopened  Marrakech Museum for Photography and Visual Art (MMPVA). The Museum which will eventually house one of the largest photography and digital visual media spaces in the world was inspired by Magnum’s recent Postcards fromAmerica collection, whereby some of the worlds most infamous agency’s photographers collaborated to post imagery online as they shot them as part of an experimental project. The Marrakech project was plagued with problems for the five photographers, who all resided in the very heart of Marrakech in neighbouring Riads. Two of the photographers working on the project experienced significant problems despite their considerable experience. In light of this and many more similar stories, just how did the Blanc Creative team Lee Blanchflower & Phil Shaw manage in the same environment, without the aid of any local fixers and on the busiest week of the Marrakech year as the city prepared to celebrate Eid al-Adha (Festival of the Sacrifice).

Archant EDP Wedding Show

Press Photography Norwich

Archant EDP Wedding Show

For the past two years, Blanc Creative been covering Press Photography for Archant Norwich and the EDP Wedding Show across Norfolk & Suffolk, with the main event as always, being The annual event, held at the Norfolk Showground in Norwich. We couldn’t have wanted a better way to showcase our press photography and Norfolk Video Production as literally thousands of brides, grooms and their families made it to Bride, The Wedding Show. Blanc Creative are an exciting, modern thinking business that offer a wide range of Norfolk Video Production Services. We can assist you with everything from conceptual ideas to storyboarding, helping you to transform your ideas into a completed project.

 

Thousands of excited bride and grooms-to-be were at the Norfolk Showground today, as a two-day wedding spectacular continues. The Show, now in its sixth year, had more than 150 exhibitors offer guidance to soon-to-be newlyweds in need of a little help turning their dreams into reality. The show, which is sponsored by Alba Rose diamonds, was awash with stalls, shows and a champagne bar to keep guests happy. By Saturday morning the show was already off to a lively start, with over 1,000 visitors queuing in the cold and through the doors by 12pm. Laura Honey, 33, of Newmarket, came to the show with her sister ahead of her wedding this June.  She said:

“We’ve got quite a lot of it planned already but I couldn’t resist coming along. It’s a really big wedding show – there’s so much here. We’ve had so much fun and really enjoyed the fashion show.”

Lively catwalk shows, were playing to full houses four times a day, display the latest in bridal fashion for all members of the family. EDP Wedding Show manager Diana Sims said that the event was on the “scale of a national show” and that visitors attended from as far as Essex. This year, two lucky couples won their dream wedding, as they walked away with £25,000 worth of wedding goodies in a one-of-a-kind competition. Dresses, a marquee, accessories, transport, photographers and even hen and stag parties were all be up for grabs in the giveaway.

 

EDP Wedding Show Norwich

EDP Wedding Show Norwich

EDP Wedding Show Norwich

EDP Wedding Show Norwich

EDP Wedding Show Video Production fromBlanc Creative

To read more about the spectacular Archant Bride Show and to view our extensive gallery of professional press images, please visit the Blanc Creative Portfolio Hub or simply Click in this Box.

Newlyweds-to-be flock to the Norfolk Showground for biggest EDP Wedding Show …

We’ve had so much fun and really enjoyed the fashion show.” Lively catwalk shows, held four times a day, will display the latest in bridal fashion for all members of the family. EDP Wedding Show manager Diana Sims said that the event was on the “scale

 

 

Photo Gallery and Video: Organisers hail EDP Wedding Show 2014 an

‘amazing …

The EDP Wedding Show at the Norfolk Showground. Bride-to-be, Claire Holden and her mum Carol. Picture: Denise Bradley. Miss Melanson said much of her big day was already mapped out, but some big decisions remained and the show had helped her …

Fosters Solicitors Time Lapse Teaser

Fosters Solicitors Time Lapse Video

The East Anglian Game & Country Fair is an annual two day, family event held at the Norfolk Showground, Norwich.

Blanc Creative produced a little Time Lapse Teaser from the first day and Fosters and a full video will follow very shortly. Their fabulous team, clad in Hunter Wellington Boots were armed with sweets and complimentary drinks for anybody who wanted to hear more about what the business offers, or just popping by for an informal chat.  

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