Top PR Photography Tips

PR. What is it exactly? What is PR? Is it Copy? Is it about Press Releases? Is it about PR Photography? In some way it’s about all three but there is no getting away from the fact that high quality PR Photography imagery cannot be underestimated. Grab a magazine or daily paper and most of the images you see accompanying stories are shot to catch the readers eye in a creative, impactive way?

As a professional PR Photographer, the challenges convincing clients of the importance of  images for their PR is immense. The following five points are pretty straight forward

Including a professional PR image with your press release will generate engagement more than word alone. We live in an age where  huge amounts of emphasis on social media is based around images and video. People can’t be bothered to read lots of text (In fact, you may not even be bothered to want to read this, but hey (Yoast says a blog should be at least 300 words..) A picture says a thousand words. Making the photo stand out in a professional, eye catching manner. Images in your press release will grab a journalist’s attention and help you tell the story.

Norwich PR Photography

Commercial PR Photography for VW Commercial Vehicles


Think about the different images you might need. It’s useful to have a variety of shots — from your product in action, to cut outs to your product on a plain white background. That way, your shots will be appropriate for most uses.

Norwich PR Photography

PR Photography Event Coverage – Norfolk Constabulary


It’s always a good idea to invest in a proper photo shoot. Never underestimate what a photographer can do for your brand. Outside of the business of actually taking the photos, a good photographer can advise on the kind of images you need to show your business to its best advantage, provide lighting and professional backdrops and develop creative ideas to really make you stand out from the crowd.

Norwich PR Photography

KLM Engineering PR Photography


Don’t forget to use key words in alternative text to ensure that your images are optimised for search engines. If your Sending images to the press, it’s advisable to ensure how they run their bylines.  It’s worth contacting the art editor/photo editor at the publication.

Norwich PR Photography

Reload Music Festival PR Imagery


Deliver High Resolution Images. It’s essential that you can provide newspapers and magazines high-res images. Images will need to be at least 300 dpi and usually over 1.5MB.  Investing in a decent file transfer system such as Wetransfer will make the process of electronic delivery a smoother and more enjoyable experience in the absence of Press FTP’s.

Norwich PR Photography

Eye Surgeon PR Story

Manage the branding in your pictures. Throwing a product or a story into every part of the image will just make you look amateur and makes the product or story look desperate.  Over-branding, whatever market the image is aimed at, will just kill the picture in an editors eyes straight away. There are times when you simply can’t get away from it because clients will naturally want to promote their business / logo / brand. Just try and be subtle and incorporate it into the story. It’s not always needed.

Norwich PR Photography

Shelter Housing Rogue LAndlord NAtional PR CAmpaign

Norwich PR Photography

Morgan Sindall Hadleigh Park Olympic Legacy Project

Norwich PR Photography

Music PR – The Struts

With seven years of experience shooting commercial photography, Blanc Creative and their sisters company, 99PROBS Music Media, have been providing Freelance PR Photography and Editorial Photography to independent agencies and the Tabloid Press. Working to any brief, Blanc Creative will provide high quality, affordable PR Photography throughout the UK including unobtrusive reportage PR photography, Conferencing, PR Events and VIP appearances. To enquire about about PR Photography for your Event or Business, please contact the Blanc Creative team on Tel: 07871 364041 or email

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